If you are using the well-known dirty tactics of search engine optimization for your website, the search engines such as Google likely will find you and do something about it. It is known as “Google Hell.” “Google Hell” occurs when your website is moved to the supplemental listings on Google where few people will be able to find it.
Unless you have a very substantial and established website, this scenario is almost any commerce website’s worst nightmare. If this does happen, there are several actions you can and should take in order to figure out the problem.
1. Evaluate your past internet marketing campaign.
In almost all cases, there is a clear reason why Google, Yahoo!, or MSN would put your website in the supplemental listings or remove you from their index altogether. Is your content the exact same as another website? Did you try to post “invisible” keywords to help your search engine ranking? Do you have an inordinate amount of reciprocal links? There is almost a countless number of internet marketing tactics you could have participated in to make the search engines mad. Finding the exact problem is the first step in finding the solution.
2. Test your page.
Various online tests can help you identify your search engine woes, if not solve the problems. Google Webmaster Central provides several valuable resources for websites involving their rankings, including a place to check whether a website is even listed in the index. Other tools that could solve your problem include the Meta Analyzer and several other helpful little aids at SEO Chat.
3. Wait it out.
Not much explanation needed. Before you take truly drastic measures, you should wait out the search engine(s) where you have been removed from the index or moved into the supplemental listings and see if they put you back into the regular listings after you have solved a problem. If you can afford to do so, wait about a month and see what happens.
4. If all else fails, start something new.
At some point in time, you will need to ask yourself if you can actually survive without the search engines. I would venture to say that you will conclude with a “no” answer, but as mentioned previously, it is possible to survive if you do have a very established web presence. The search engines are by far the biggest tool for internet marketing, but they are not the be all and end all. All of these problems can be prevented with ethical search engine optimization practices. The Net Impact can help run your campaign and prevent these problems from occurring. For more information or for a free quote please contact us.