The big four search engines (Google, Yahoo!, MSN and Ask) have a stronghold on the industry, but there are some potential threats to those search engine giants to be aware of. One of which is del.icio.us.

Del.icio.us capitalizes on the popular social internet community scene that is all the rage these days, with websites such as Facebook, MySpace, YouTube, etc. Still, this growing website has very little in common with the aforementioned hotbeds of information other than its overriding concept. Del.icio.us allows users to bookmark their favorite webpages after starting an account. Users can then access these bookmarks from anywhere on earth as long as they have internet access. Then users can share their bookmarks with people connected to their account (such as friends and family). Del.icio.us provides a listing of the most popular bookmarks from its users as well as bookmarks for many different categories. 

In a way, del.icio.us has the potential to be the ultimate viral content machine if and when it truly catches on, spreading popular webpages to internet users with very little required effort on the part of users. Users simply bookmark a webpage they like, and the other people connected to their profile have an easy way to discover the webpage. Unlike other search engines, there is no clear-cut way for websites to be listed highly on del.icio.us other than spreading their webpage bookmarks to hundreds and thousands of friends. Thus, the best way to be listed highly on this new webpage finder is simply producing useful or viral content. At the time of this writing the vast majority of the top-ranked pages on del.icio.us are resource pages. 

It will be interesting to see if commerce or humor pages creep up in the bookmark rankings as del.icio.us continues to grow, but for now usefulness should be all the rage if you are interested in utilizing del.icio.us as a significant stream for visits and revenue. The current size of del.icio.us or lack thereof means that you should not spend too much time worrying about it, but it takes little time to actually setup an account and start bookmarking your own pages. In order to maximize your internet marketing efforts, you might as well give del.icio.us a try.

Seth Trachtman is a Web Marketing Account Manager at The Net Impact web design St. Louis.

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