Liz Maritz

Making eBay Your Friend

EBay has been one of the most popular web sites on the internet for a number of years.  Thousands of internet users have opened eBay stores, and millions have bought or sold products on the internet auction web site.  Chances are you have been impacted by eBay in one way or another through your online crusades. Still, many web sites and internet marketers have made eBay work for them.  At the risk of sounding like a late-night infomercial, web marketers can benefit from eBay and promote their products cheaply in the process. 

Market entrants often lower the price of some of their products in order to get people to try their products.  eBay provides you with another opportunity to get your product in the hands of your intended audience, promoting your product as a result. The previous blog on mini e-books relates well to promoting your web site and products on eBay.  There are thousands of e-books for sale on eBay each day, and many of these e-books are being sold for one cent by companies participating in this market entrant strategy.  If the price of your product is negligible, your risk in basically giving away your products on eBay is miniscule.  Of course, eBay does charge you to sell products, but if the product that you are giving away is likely to provide you with further leads, then the money you spend is certainly well worth it. Even while digital, low-cost products are the most desirable for this marketing model, material products can be worth the risk depending on your rate of return.  For example, eating the cost of shipping to send out a sample brochure or magazine that you sell for free on eBay can be worth the investment if you receive a regular customer or subscriber out of it.

This strategy is used by many online companies already.  It is not right for every product and industry, but it is worth looking into for many online stores and products.

Seth Trachtman is a Web Marketing Account Manager for The Net Impact Web Design St. Louis.

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