Homebuyer education site enhances design and implements web marketing strategy

On November 9, 2009, Gohomebuyer.com, a comprehensive website dedicated to educating homebuyers to make an informed decision when buying a home, launched their newly redesigned website, which was designed and searched engine optimized by The Net Impact.  

“We hired The Net Impact to help launch our new product, Go Homebuyer!. The Net Impact redesigned our website, Facebook page, and assisted in developing a plan to help drive hits to our website. Their level of knowledge about design and optimization was tremendous. Thank you for putting us on the right course for web success!,” said Amanda Pozzo, Real Estate Educate, GoHomebuyer.com.

Go Homebuyer! Originally contacted The Net Impact to help implement a search engine optimization strategy. To create an effective approach, our team reviewed Go Homebuyer! ‘s current web analytics. After conducting a thorough internal site traffic analysis, we developed a plan of action to increase the site’s visibility in search engines and to improve visitor navigation. Go Homebuyer! also utilized our press release optimization service to boost the visibility of their press release, add additional links to their website and  to increase target traffic flow to their website.

When working on the SEO strategy for Go Homebuyer!,  Go Home Buyer! came to the realization that  their website would benefit from a site redesign in order to improve visitor navigation and conversion . In addition to search engine optimization services, Go Homebuyer! also looked to our web design services to boost their online prescence. Our design team created a new website and new landing page structure for the online company, which was then handed over Go Homebuyer!’s in-house developers who  applied the design. To reflect the look and feel of the newly designed website, we also designed a custom Facebook  and launched the Go Homebuyer!’s Facebook Advertising Campaign.

Gohomebuyer.com  offers a variety of online resources covering the most interesting and relevant information in real estate today. This includes a comprehensive suite of online courses which includes video, audio, graphics, activities and much more. Since Go Homebuyer!’s resources are all accessible online, the need for a user-friendly and attractive website is an important aspect to the success of their business.  Our search engine optimization team and web design team were a perfect match to meet Go Homebuyer!’s  online objectives to increase search engine visibility and to enhance the look and feel of their new website.

“We enjoy working with out-of-the-box thinkers like the Go Home Buyer! team.  Their innovate approach to bringing information and education to new home buyers and their  openness to new marketing ideas made this a great project for all parties.  We will follow up with a web analytics review in about 30 days to confirm and challenge aspects of our original strategy.   Any changes as well as additional testing is already in our thought process,” said Steve Thomas, President, The Net Impact.

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One Response


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