Attract Traffic to Your Online Videos With Keyword Research 
  
When you analyze the most effective strategies for Internet Marketing today, it is easy to come up with numerous possibilities. However, it is interesting to note that almost 50% of all traffic today comes to a website through video marketing . Video grabs people’s attention far more quickly and effectively than text, audio or photos. Making a short video can capture a thousand words and has the power to expose your brand to the masses. As many Internet savvy marketers have come to realize, the video marketing industry is booming. Videos are a cost-effective medium to deliver your marketing message with a higher power and impact than that of traditional marketing methods.

 Online videos are an effective platform to share valuable information, while providing companies with the opportunity to create hype around their brand. For example, the King and Prince Beach and Golf Resort created a 3D flyover video of their popular Georgia golf course. This innovative video drives traffic to their website, markets their golf course and engages their online community. Check out the video here.   

   

Online videos are not only an effective marketing strategy; they are also an effective tool for search engine optimization. Search engines are showing videos in their search results, but what you may not be aware of is how many people actually go to YouTube, and other video sharing sites, and search for specific information as opposed to using a search engine. For this reason, it is just as important to stand out from the crowd on video channels as well as in the search engines. Video sharing web sites use tags for search engines to find them. You must include your main keywords in these tags if you want your video to be indexed by the search engines. 

 In order for your videos to be found by the right audience, be sure to research your top keyword phrases and use these in your upload descriptions and titles. Find out what your targeted audience is searching for and then use a keyword tool to identify keywords and phrases that you can really dominate. Keyword research is critical because it will help people find your content and over time will mean increase your rankings. Doing this crucial research and tracking click-thrus and website conversions will only help you to secure your most cost-effective keywords and phrases and boost the visibility of your videos. 

Blendtec, a company that produces blenders. The company received millions of YouTube views and great press for blending objects like iPhones and wood blocks, proving its product was durable. Not a bad way to establish your product’s credibility and get some attention, right? 

But don’t worry, you don’t have to blend objects or perform insane stunts to create an effective video. You just have to build compelling content and use your videos to spread the word to the community you want to target. If your content is compelling, and you promote your videos through social media channels and other marketing and public relations efforts, you can increase your product’s visibility and influence. 

Just remember, the goal of video marketing is to create short, attractive, effective videos based on solid keywords that convert viewers into customers and stand the test of time.  

 Has your company incorportated video marketing into your online marketing strategy? 

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One Response


  1. A quick lesson I’ve learnt in the field of internet marketing; don’t put all your eggs in one basket, it’s imperative that you have all your marketing efforts spread across numerous sites. Anyway, excellent post, I was able to learn a few things from it, despite…well, keep it coming and maybe I’ll keep coming back.


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