Bausch + Lomb Storz® Ophthalmic Instruments approached The Net Impact to redesign their websites: Bausch + Lomb Storz Ophthalmics and Bausch + Lomb Instruments to offer visitors improved usability and to reflect the professionalism of the Bausch + Lomb brand. Our web design team redesigned the surgical instrument websites to offer visitors improved usability and a look and feel to reflect the unmatched quality of Bausch + Lomb’s products.
The new websites’ features include enhancements to the ways in which products are displayed and indexed on the sites. Website visitors can now search for instruments, set-up a wish list and add products to an online shopping cart. Unlike their competitor’s websites, Bausch + Lomb’s websites pioneer user-interaction, including improved product detail with “click to enlarge” functionality on all product images and product videos. The rebranded Bausch + Lomb logo design was created to coincide with the corporate rebranding, and the website colors, imagery, design and navigation elements were also updated for corporate consistency.
The new websites’ relationship between design and product create an engaging experience for the user while reinforcing Bausch + Lomb as a credible industry leader in the medical community. Check out the Press Release!