The goal of search engine optimization is to show the search engines that your website is important. The single most important thing you can do to (after implementing basic SEO on your website) is to get quality links to your website’s link on other sites to generate increased traffic. In order for your website’s organic search engine ranking to reach full potential, your linking campaign must be well organized and developed.

Links can be directories, social media, blogs, articles, white papers and optimized press releases. Directories are one of the most comprehensive ways to generate incoming links. They are designed to promote links and are sometimes free of charge. Social networks and blogs have also become a great way to generate incoming links to your web site. You should try to control the anchor text of links coming to you as much as possible. Having your best keywords in the link anchor can be a huge help.

When it comes to SEO, linking is a popularity contest. The search engines consider your site more important and rank it higher depending on the number of your sites incoming links. Every link that you do manage to gain, whether it’s from a directory, blog or website, will help build your site’s core strength.

Here are just a few of the benefits of link building:

• Links are viewed as a ‘vote’ for your site
• Inbound links offer a route to your site from other sites
• Links to and from relevant sites help search engines assess what your website’s overall theme is
• A higher link profile can boost your site’s credibility and trust
• More links means more avenues for website traffic to find you
• Improved rankings for your targeted keywords
• Improved search engine robot crawl rate

When mapping out your linking strategy, don’t forget to focus on the quality, in addition to the quantity of the links.   A single, link from a credible website is worth more than dozens of links from junk sites. The relevance of the link and the strength of the site that has provided it, will often determine just how much strength you gain.  If you want to increase the search engine rank of your website, boosts your page rank with the search engines, and generate and increase in the flow of traffic to your site, then quality link building is a profitable investment. Having a good mix of quality and quantity in your inbound links will greatly increase your search engine results rankings and thus, drive more traffic toward your website.

Lastly, do not give up if you are not immediately seeing the positive  results of your linking efforts. The results of an effective linking program do not happen overnight, but rather something that grows over time. Remember, be consistent, be detailed and never stop. Your competitors are not stopping, even if you are ranked number one on Google, you can never stop.

The linking process provided exclusively by The Net Impact assures that links have a smooth feel in the page content, adding to user experience while also contributing effectively to the search engine optimization process. Contact The Net Impact today to learn more about how your business can benefit from a strategic linking campaign!

7 Responses


  1. […] Source: Original Post from Blog.TheNetImpact.com […]

  2. Marlon Phillips on 13 Jul 2010

    This post is right on the money. After you have your on site SEO in place the next best step is start your linking campaign. For most business owners, performing their own link campaign is not only a waste of their time but also can be quite confusing. If you do want to go after it yourself you can use the following techniques;

    1. Start your own blog and link to your site from there.
    2. Article marketing at sites like goarticles.com and ezinearticles.com
    3. Buying links on other relevant sites.
    4. Social Media Properties (Facebook, Twitter, Wiki Spaces, etc)
    5 Social Bookmarketing
    6. Paid Services (Yahoo)

    No matter how you get it done, you must do it if you want to rank, PERIOD!

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  6. […] Link Building – an Important Part of Your Internet Marketing …2 hours ago by lpesko  The goal of search engine optimization is to show the search engines that your website is important. The single most important thing you can do to, after getting your basic SEO setup on your website, is to get quality links to your … […]

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