Day 1 of SES Chicago was packed with helpful information that we’re more than happy to share with those who were unable to attend.
Sundeep Kapur hosted a session that gave us some great insights on how to create content that is worth reading.
*Create content you can use for interaction.
Publishing content with no intent to create conversation will leave your online presence stale.
* Keep it authentic.
Your computer is a machine, you’re not – the interaction should be real.
* Only push your content to channels that are relevant to your target market.
Don’t just throw spaghetti at the wall to see if it sticks; place your message where your target market is.
* Give your readers simple nuggets of information that they can share.
A tweet is 140 characters, make sure your information is re-tweetable.
*Do not tell people to “Follow You” or “Like You”
Give them a reason to want to.
*When creating print collateral, think of sending readers on an online scavenger hunt.
Direct them to your “hub” with an offer.
*When posting content on Facebook, consider what you would share with your friends.
If you wouldn’t – don’t post it.
Stay tuned for more updates on SES Chicago 2010!
What effective tactics has your company used when creating and posting content?