Creating Content Worth Reading

Day 1 of SES Chicago was packed with helpful information that we’re more than happy to share with those who were unable to attend.

Sundeep Kapur hosted a session that gave us some great insights on how to create content that is worth reading.

*Create content you can use for interaction.
Publishing content with no intent to create conversation will leave your online presence stale.

* Keep it authentic.
Your computer is a machine, you’re not – the interaction should be real.

* Only push your content to channels that are relevant to your target market.
Don’t just throw spaghetti at the wall to see if it sticks; place your message where your target market is.

* Give your readers simple nuggets of information that they can share.
A tweet is 140 characters, make sure your information is re-tweetable.

*Do not tell people to “Follow You” or “Like You”
Give them a reason to want to.

*When creating print collateral, think of sending readers on an online scavenger hunt.
Direct them to your “hub” with an offer.

*When posting content on Facebook, consider what you would share with your friends.
If you wouldn’t – don’t post it.

Stay tuned for more updates on SES Chicago 2010!

What effective tactics has your company used when creating and posting content?

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3 Responses

  1. tni_adm on 13 Mar 2013

    Thanks for reading!

  2. Anonymous on 12 Mar 2013

    It is important to choose right one since the first time. Thank you for the tips.
    Proper care will save money in long term.

  3. […] This post was mentioned on Twitter by The Net Impact, Elizabeth Liebel. Elizabeth Liebel said: Creating Content Worth Reading: SES Chicago 2010 – Day 1 session recap http://ow.ly/2WLHp #seschi […]

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