The Net Impact Web Design Team Wins Six Targeted Advertising and Marketing (TAM) Awards

On September 29th The Net Impact team gathered at the Starlight Roof at the Chase Park Plaza, turned circus -themed extravaganza, for their first appearance at the TAM Awards Showcase. The Targeted Advertising & Marketing (TAM) awards party showcased the best B2B advertising, marketing, corporate and professional communications in the St. Louis region and honored the agencies, companies and individuals who created them.  The Net Impact proudly took home six TAM awards this year and swept the Bronze, Silver and Gold awards in the Social Media Marketing Initiative Category.

 

 

“The TAM Awards are a great benchmark for defining excellence in advertising and marketing in the St. Louis area, and I am very proud of The Net Impact‘s accomplishments in this competitive market.  These awards are a great reinforcement of our clients and our teams truly integrated, best-in-class work,” said Steve Thomas, President of The Net Impact. 

 

The Net Impact team took home the following awards at the 2010 TAM Awards:

• Gold –Social Media Marketing Initiative
Entry Title:  Go HomeBuyer! Custom Designed Facebook Page (www.facebook.com/GoHomebuyer)
Category Name: Social Media Marketing Initiative
Target Audience:  First Time Homebuyers
Single Most Important Objective: To provide easy access to Go Hombuyer!’s tools and information offered, as well as drive targeted traffic to their website through a strong social media presence.
Results Achieved: The custom designed Facebook page increased brand awareness and website traffic. In addition, vendors became more aware of Go Homebuyer!’s wide variety of services and sponsorship interest increased.

• Silver –Social Media Marketing Initiative

Entry Title:  The City of Wentzville (www.facebook.com/Wentzville)
Category Name:  Social Media Marketing Initiative
Target Audience: Current Residents, Business Owners, Prospective Residents
Single Most Important Objective: To improve the communication among the City of Wentzville’s community.
Results Achieved: The visually appealing Facebook page serves as a platform for Wentzville’s community to share valuable information about their city. This information includes: resident services, business services, economic development, things to do in the city and garage sales.

 Bronze –Website Development E-Commerce

Entry Title:  Bausch & Lomb Storzeye (http://www.storzeye.com/)
Target Audience: Hospital Administrators/ Buyers, Medical Equipment Buyers and Doctors
Single Most Important Objective:  To showcase their high quality products in order to increase sales.
Results Achieved:  The new website design includes enhancements to the ways in which products are displayed and indexed on the sites. Website visitors can now search for instruments, set-up a wish list and add products to an online shopping cart. In addition, the website increases user engagement by including improved product detail with “click to enlarge” functionality on all product images and product videos.

 Bronze –Electronic Direct Email                                                                                                                          

Entry Title:  Sensient Email/Landing Page (http://www.sensientfusionatift.com/)
Category Name:  Electronic Direct Marketing / Product or Service, Business Meeting or Conference
Target Audience: ITF Conference Attendees, Entire Sensient Client Base and Sensient’s Food Colors division
Single Most Important Objective: Appeal to two different target audiences in order to announce Sensient’s presence at the IFT Annual Conference and to build awareness around Sensient’s new product, Fusion.
Results Achieved: Two different email marketing blasts were created in order to appeal to two different audiences. The email campaign drove targeted traffic to the landing page http://www.sensientfusionatift.com/, which showcased Sensient’s new product and included details regarding their upcoming presence at the tradeshow.
 

• Bronze –Website Developement – Landing Page

Entry Title:  Sensient (http://www.sensientfusionatift.com/)
Category Name: Website Development; Landing Page
Target Audience: ITF Conference Attendees, Entire Sensient Client Base and Sensient’s Food Colors division
Single Most Important Objective:  To place focus on introducing Sensient’s new product line and announcing their participation at the upcoming Expo.
Results Achieved: In addition to increasing awareness surrounding Sensient’s new product and their presence at the tradeshow, the landing page provided the opportunity for visitors to request further information on their company and included a link to Sensient’s home page.

• Bronze –Social Media Marketing Initiative

Entry Title:  Roho Custom Designed Facebook Page/Landing Page (http://www.facebook.com/therohogroup#!/therohogroup?v=app_6009294086)
Category Name: Social Media Marketing Initiative
Target Audience: Medical Professionals and Wheelchair Users
Single Most Important Objective: To encourage fans to sign up for their online newsletter in order to increase sales.
Results Achieved: Drove traffic to the ROHO Group’s landing page, intheknow.therohogroup.com, to entice people to sign up for their online newsletter which offers information on new products, promotions, events, ROHO updates, Indsutry news and more.

Congratulations to Kayle Mclean, Angela Trokey, Randy Verbeck, Dave Poninski, Sean Enzwiler, Derek Bemis and Mandy Christanell for all of your hard work this year at TNI!

 

Check out more great pictures from the 2010 TAM Awards!

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6 Responses


  1. lpesko on 29 Oct 2010

    Thanks ROHO! It was great working with you on the development of your Facebook Page!

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