Staying Ahead of the Internet Marketing Industry
Last Wednesday, The Net Impact Internet Marketing team opened their office doors to clients and friends for their presentation: “5 Emerging Internet Marketing Trends to Boost Business in 2011”. The presentations highlighted valuable information learned at Search Engine Strategies San Francisco 2010 – the leading SEM and social media marketing event.
In this ever-changing industry it is vital to stay on top of the latest trends and technologies. Our team always returns from the SES conferences enthusiastic about implementing and sharing new information learned! We have found in the past that the SES conferences have provided our team with proven strategies that garner results for clients today, while ensuring they stay ahead of the competition tomorrow. Topics covered at the Internet marketing informational night included: local search, social media marketing, mobile marketing, writing compelling content, press release optimization and more.
In case you missed it, here is a quick overview of the five presentations …
The best way to harness local search – The presentations kicked off with a discussion on the importance of local search from Web Account Manager, Lauren Williamson. Did you know 61% of all local searches result in purchases? With statistics like this one learned at SES San Francisco, it is important businesses are positioned to reach the top of Google Map Results. Lauren covered seven important factors to take into consideration in order to excel in local search results.
Modern search trends in social media – With four billion plus mobile phones in use today, compared to 1.2 billion PCs, Project Manager, Mandy Christanell’s presentation, “Getting Mobilized”, could not have covered a more important marketing industry topic. Mandy’s presentation focused on the fact that consumers are increasingly using their mobile devices for search-related activities, and it is vital to have your website displayed and search engine optimized properly to make an impact in the mobile search market.
Developing modern online content for the search engines –Web Marketing Account Manager, Sonya Sawall, explained how to leverage great content as an SEO strategy. She focused on the importance of unique content as well as user-generated content. Take away from the presentation: When content development is detailed, but when you do it right, it’s powerful.
How optimized press releases will introduce your business to new audiences –“The world of PR is changing, and it is not coming back”- SES 2010. As Internal Marketing Associate, Lauren Pesko, said in her presentation, today’s PR is optimized, publicized and socialized. With 65% of journalists using social media sites for story sources and 100% using Google for story research, your press release needs to be optimized in order to gain the strongest visibility by search engines, target audiences and the media!
Modern search trends in social media- As social media expert and Web Account Manager at The Net Impact, Angela Trokey, said in her presentation – “while social media can be overwhelming, it doesn’t have to be.” In order for your social media campaigns to prove effective is important to find your target audience and attract, integrate social media channels and measure results.
A few thoughts–
“The presentation by The Net Impact on upcoming Internet marketing trends was insightful and well prepared. The presentation gave me several new strategic ideas for the upcoming year.”– Danielle Boenisch, E-Marketing Assistant at The ROHO Group
“Thank you for a very informative and helpful program. Your team is really impressive. Smart, savvy group that shares their insights and ideas. I appreciate the opportunity to participate in your SES updates.”– SES attendee, GeGe Mix.
“The one constant in the world of Internet Marketing is that it is always changing. I feel privileged to be a part of a company that places continued education and staying up-to-date with the latest industry trends as a priority. Attending the SES conference was very rewarding experience and I believe TNI’s enthusiasm, techniques and ideas brought back from San Francisco set The Net Impact apart from the competition.” – said Presenter Lauren Pesko, Internal Marketing and Public Relations at The Net Impact.