Online video creates community and drives sales for businesses. Recently The Net Impact President, Steve Thomas, presented to the Nashville International Association of Business Communicators (IABC) about online video strategy and tactics.
Presenting alongside Steve was Liz Denning, Marketing Director for Gamma Blast, a Nashville-based video production company. Liz shared some great facts and figures regarding the effectiveness of Online Video.
Since eBags deployed video for each of the products on its site, it has seen conversion lift by 50% among shoppers who simply “pressed play” and a 139% increase for shoppers that watched an entire video.
Videos use the combination of sight and sound to engage website visitors, creating powerful messages and often higher conversion among consumers, such as newsletter subscriptions, social media follows, or e-commerce purchases.
Constant Contact, the email marketing gurus, reported that screen grabs of video receive 5 times more clicks than text links.
Videos provide valuable content to consumers including tutorials, client testimonials, and information on services. They drive traffic to a website and promote visitors to interact with the brand.
Research firm eMarketer Inc. projects that by the end of 2011 more than 85% of the U.S. Internet population will watch Internet videos, up from 63% in 2006.
Video viewing continues to expand its audience. Video is an effective way to reach users of all demographics and industries, including both B2C and B2B.
Search engines pick up video more than pages without video. In addition, target audiences are more likely to click on the search result since the website has a video component.
Video is attractive to search engines. Relevant video content improves SEO and generates significant, measurable value by creating a quality user experience. The popularity and effectiveness of video makes it an integral part of any well-rounded web strategy.
For more on Video Marketing that Search Engines Love, check out a recap of our recent seminar on the topic.