The Net Impact Trend List is a semi-weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on.

 Worth a Look

  • It can be frustrating to see a Facebook fan base shrink and not know why. A recent study may help show why Facebook fans stop following a brand. The study suggests the low engagement is due to companies posting stale content. Facebook remains a great platform for connecting with users with the proper social media strategy.Facebook Fan Data by Country
  • One common method for fan engagement on Social Media is to administer a contest. This article on SEO Hacker explains the need for Facebook apps to develop, grow, and track a successful contest. While they do require more development resources, Facebook apps create a much more focused and integrative user experience.
  • While SEO involves many complicated processes, this recent article on Adotas argues that the main signal from Google is to SEO for trust. For now, local indicators such as a physical office and phone number are still important to Google. However, signals of online trust like branded searches, web infrastructure, and long-term domain registrations will only continue to grow in relevance.

Trending Searches

Rising Searches (Internet) from Google Insights

The launch of Google’s new flight search tool caused a surge of search traffic last week. Live demos of Microsoft’s new tablet optimized Windows 8 also generated significant searches.

  1. 1. flight search google (Breakout)
  2. 2. windows 8 (+450%)
  3. 3. google,com (+70%)
  4. 4. google search (+50%)
  5. 5. woot (+50%)
  6. 6. . emoticon (+40%)
  7. 7. cool (+40%)
  8. 8. yahoo,com (+40%)

TNI Partner Spotlight

  •  Congratulation to TricorBraun (@tricorbraun) for winning twice in Graphic Design USA’s annual American Graphic Design Awards! They were awarded for their Winnie the Pooh and Roxor packages.

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