The Net Impact Trend List is a semi-weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on.

 Worth a Look

  • Looking to maximize engagement on Facebook? It may be time to reconsider how to post updates to the social network. A recent study from Edgerank Checker (@edgerankchecker) reports that Facebook posts from third party APIs can reduce comments and likes by about 80%. This is likely due to third party applications being penalized by Facebook’s Edgerank algorithm and the way Facebook collapses common posts.Facebook Collapsed News Feed
  • While social media offers a unique and personal way for users to engage with a brand, it can be challenging to find a measurable Return on Investment. While there may not be a single metric to measure the success of social media efforts, there are several tools available that together can provide valuable data. Rand Fishkin of SEOmoz (@SEOmoz) provides a comprehensive guide to tracking ROI for social media, detailing important resources to use and KPIs to monitor.

Trending Searches

Rising Searches from Google Insights

This past week saw a large amount of search traffic focused on Wednesday’s Republican presidential debate as well as searches around the 10 year anniversary of 9/11.

  1. 1. freddie mercury (+4,100%)
  2. 2. maryland uniforms (+3,550%)
  3. 3. republican debate (+2,600%)
  4. 4. 9/11 (+350%)
  5. 5. dead island (+300%)
  6. 6. droid bionic (+170%)
  7. 7. sons of anarchy (+170%)
  8. 8. nascar (+80%)
  9. 9. us open (+70%)
  10. 10. us open tennis (+70%)

TNI Partner Spotlight

  • 16 firm partners from The Stolar Partnership (@StolarLaw) have been included in The Best Lawyers in America 2012 publication. This publication is produced by Best Lawyers, an organization responsible for an annual peer-voted review of 41,000+ US lawyers. Congratulations to the Stolar Partnership on receiving such great recognition.
  • Myself Belts (@myselfbelts) has been nominated as an awesome accessory for Red Tricycle’s annual Totally Awesome Awards. Best of luck! We’re sure you’ll do awesome.

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