What is Amazon Silk?

Amazon’s Silk Browser is a new kind of web browser that uses dynamic split browsing.  The idea of a split browser is to aid the process of loading a webpage.  Silk is designed to decrease the amount of time it takes to load content on a page by tapping into Amazon’s EC2 cloud.  Split browsing is not necessarily a new concept, here’s a video to explain why Amazon chose split browsing:

Amazon Silk video from Kindle YouTube Channel

Silk is vastly different from other browsers.  It references past user searches to predict what the user is going to click.  It stores preloaded pages in the cloud ready to deliver those pages to the device faster.  Silk preloads pages based upon customer search, traffic patterns and device preference.

Amazon Silk comes with pre-loaded bookmarks but as the user browses more, Silk will better recognize the sites that have been viewed the most and keep those as the new bookmarks.

The 8 GB Kindle Fire also has a color touch screen with a fast dual-core processor.  Still allowing Kindle owners to share libraries, read emails, share Word and PDF documents and more.


What do all these features mean for web developers?

Web Developers will need to add Amazon Silk to the list of web browsers they typically test.  The $199 Kindle Fire price point and enhanced feature functionality suggest that this tablet and its associated browser could become a popular tool for web browsers.

Mobile developers will need to make sure that they submit their current versions of all apps to the Amazon marketplace for Android so they’re available for the Kindle Fire users.  It’s easy to submit any new apps or existing apps using the Amazon Appstore Developer Portal.  All applications must be optimized to run on a 7” screen.


What contributions might the Kindle Fire make to web marketing?

Since Kindle Fire runs on Android, it can finally put Android on the tablet map. The Kindle Fire also includes a Cloud drive, MP3 downloads, Kindle e-books and movie/ TV show downloads, but what does this mean for the Android?  The lower price point may hinder willingness to drop $400 or more on a tablet of another brand.

The Kindle Fire provides its own marketplace to download applications; it will be interesting to see what that will do for the Android marketplace and how consumers and developers react.  They might have dug themselves a huge hole because Kindle Fire won’t use the same application market.


What about the competition?

Microsoft might need to change their tablet strategy based on how well the Kindle Fire can perform.  Microsoft is promising all kinds of functionality on tablets but if the Kindle Fire succeeds with all its simplistic elements Microsoft might not need create a more intense software program but a more simple approach to the new technologies.

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