According to Jeff Bullas’ social media infographic, there are 206.2 million internet users in the U.S. Out of those Internet users, 71.2% use Facebook and just under 13% use Google Plus.
Google Plus brand pages seem to be relatively similar to Facebook pages. They allow businesses to get involved with their customers and potential customers in a more organic and social online environment. But really, what sets them apart from each other?
Facebook pages allow organizations, businesses, celebrities and others to broadcast information to people who choose to connect to them. Page owners can add or develop apps to further engage their fans and reach out to new ones. Facebook pages allow you to post events, links, news, pictures, videos and more, but can Google Plus brand pages provide a more effective marketing platform than Facebook?
Like Facebook pages, Google Plus brand pages allow organizations to engage their audience and keep users up-to-date on happenings within their company. Google Plus brand pages also allow users to share media and increase opportunities for page views. However, a recent article suggests that Google Plus brand pages offer better search opportunities, more customization and better analytics. Mashable.com actually lists 4 reasons they think Google Plus brand pages will strongly challenge Facebook’s pages.
Google Plus brand pages give businesses and brands the opportunity to connect with customers and fans. Customers can +1 their favorite Pages, add those pages to their circles and even utilize face to face interaction with businesses via the Hangout feature.
Through Facebook, users have the ability to “like” a page, providing the user with page updates and announcements on his or her news feed. Facebook users also have the ability to use a video chat feature but they can only chat with their Facebook friends versus being able to chat with businesses as well, like users can do in Google Plus.
Google is a major search engine. Today, more people use the Internet than ever before, but not everyone has Facebook. According to an article from Mashable.com, Google CEO Larry Page said, “Google Plus already has 10 million users who share 1 billion items every day, and Google’s +1 button gets 2.3 billion hits per day.” It seems more people may have a good reason to start using Google Plus to market to their social circles. For example, businesses may experience better brand visibility if they have a Google plus brand page.
Facebook has the highest number of users between Facebook and Google Plus. Will Google ever be able to reach the same number of users as Facebook? If Google can’t reach Facebook’s numbers, without question, Facebook will continue to be at the top of the social media ladder.