Amanda Gabbert

How to Use Google+ for Business

Did you know: sites with a Google plus button generate 3.5x more traffic than websites without a Google plus button?

Google plus is the latest social media innovation for staying connected. Currently Google plus has 40 million users. Users spend their time connecting in multiple ways; Circles, Hangouts and Games. Google plus makes it easy to share your thoughts, links and photos. Video chat (hangouts) presents the ability for members to interact directly with businesses and vice versa. Take a look at these important considerations when using Google plus for business.

Setting up your Google Plus Business page

When setting up your Google plus business page, Google allows users to choose an accessible Gmail account. Google plus doesn’t currently allow for multiple accounts so you want to be sure everyone who will be using the account and monitoring the page has access to the e-mail account.

When it is time to setup your business page, follow the Google page wizard (similar to the Facebook wizard). It will help when setting up your profile. After selecting a category for your business page, you will then need to fill out all of the other pertinent information about your business. Next, you can customize your public profile. Since the default setting is public, you want to keep the information concise and descriptive.

Google recommends optimizing your business page and sharing links before beginning the promotion process. To further optimize your page, continually interact with other members on Google plus and keep the information you share up to date.

Optimize Profile

When it comes to optimizing your profile, it’s important to share links, photos and other information whenever you can. Google plus is designed for photo and content sharing, but when it comes to sharing you will want to select photos that will ignite conversations and increase viral spread of your content. When promoting your Google plus business page, you will want to link it to other pages to increase your ranking. Two places you might want to promote your page would be on your website and on your company blog. Having links on your blog and website will help increase your ranking in the Google plus algorithm which will help grow your fan base. As with any form of promotion you want to ensure that what you are doing is providing results!

How Google Plus Changes Search

Google plus changes search by improving Google intelligence. Google will soon be able to understand trends and how people interact within their circles. Google will be able to adjust rankings to reflect individual searchers interests based off of their Google plus accounts. Google is taking its improved search results quality and decreasing the amount of spammers by monitoring the behavior on the Google plus pages. This is changing how you they build the traffic based on the +1 button location. For example, the +1 button reflects the page where it sits. If you create a paid search campaign that directs searchers to several different pages, each +1 vote will be broken down by each individual page address. Since each +1 vote will be broken down by each page address it will affect quality score. Which means, every time a page is moved or the address is changed the +1 count will reset.

When it comes to click-through-rates, the Google plus button lets searchers know when other searchers have found a page they have viewed helpful. People are more inclined to click on pages with “good” reviews rather than a page with no reviews.

Direct Connect

When using a search engine, Google has added a “+” feature to make it easier to search for specifics on Google plus. By adding a “+” in front of a search, searchers will be taken directly to the appropriate Google plus page. Add the direct connect code to your company’s website in order to prove you are the “official page”. This can be done by clicking “connect your website” under the “Get started” tab on your Google plus business page. Google plus direct connect is determined by a direct connect algorithm which is influenced by promotion of Google plus within your site.

Interested in learning more about Social Media Marketing? The Net Impact can help!

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