Google Analytics is a great tool for businesses to get an in-depth behind the scenes look at what’s happening with their website.  If you haven’t gotten a chance to see the latest Google Analytics tool, Real-Time, there’s no time like the present. Through Google Real-Time it is now possible to monitor activity as it happens.

“Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens,” says  John Jersin.  Google Analytics Blog

Let’s take a deeper look into the Real-Time tool.

Right Now

Right Now allows users to see the number of active visitors on site.  If there is more than one active user at a time, you can click on any of the active visitors to follow them.  At any time you can click out of following only that one visitor and view all visitors.  Right now also gives the user a closer look at who is a new visitor and who is a returning one.

Top Referrals

Top Referrals gives the user the opportunity to see where the visitor was browsing before they got to your page. Real-Time also enables user to click on the specific link to see the actual site.

Page Views

Real-Time allows the users to see the average time per minute and per second each visitor is on each page of the website.  This tool is a way to indicate whether a specific page has the information a visitor is looking for.  For example, if a visitor is on a page for a few seconds the page might not have appropriate content for that visitor but if the visitor is on a page for a few minutes then that would indicate it had the correct information they were looking to find.

Top Active Pages

Top active pages enables users to see what pages the active visitor is looking at, allowing the Real-Time user to follow the path they take throughout the website.  This can come in handy if the user wants to navigate the visitor to specific pages on the website.

Top Locations

Top Locations is an easy way to see where the visitors of the website are geographically located.

Google is not the first company to offer such data.  Woopra, Chartbeat and numerous other tools offer Real-Time but Google allows you to use it for free.

Real-Time is able to track the immediate impact to site traffic, making this great for social media.  For example, if a user posts a picture on their website and then tweets about it, Google Analytics Real-Time is able to track when traffic from the tweet stops driving visitors. The new version of Google Analytics was turned on for only a small number of people before to test it out in September of 2011. According to the Google Analytics blog, the full version of Google Analytics will be full force sometime January 2012.

Google Analytics provides tracking for anyone with a web presence, whether the user is an executive, marketing professional, content or a web developer.   It’s important for any person who has a website and wants it to succeed in the crazy world of the internet.  Google Analytics is a way to take control of your website and turn page views into profits.

Interested in Google Analytics? Contact The Net Impact.

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