Samantha Seligsohn

The Other Search Engines

As we dive into the “other” search engines, let’s start out with a few statistics. According to a 2011 study from Net Market Share, 76% of the website population participates in pay per click programs to drive traffic to their sites. Within those sites, 43% commerce sites, 18% corporate sites, 10% content sites and 29% would classify themselves as other.

Ever wonder what search engines pick up on those pay per click programs? In no specific order, Google, Yahoo, Bing and Baidu fall in the category of the most widely used search engines in the world. From multipurpose search engines, to industry-specific ones, each of these search engines share an abundance of information to its users.

The table below shows two different types of platforms being used to utilize search engines and the percentage of people who use them.

Mobile/Tablet Search Engine Share Google:  91.3%

Yahoo:  6.0%

Baidu:  1.3%

Bing:   1.0%

Desktop Search Engine Share Google:  78.7%

Baidu:  10.5%

Yahoo:  5.6%

Bing:  3.5%

The image above, from Net Market Share shows the desktop search engine share, representing the same information as the table. When looking at a chart versus numbers on a table makes you can see how big of a difference there truly is between Google and rest of the search engines.

It’s not surprising Google has a more widely used percentage rate than any of the other search engines in the list. According to Net Market Share Google, Baidu, Yahoo and Bing are the top four used search engines, but what about the other search engines? Where do they fit in? Behind Bing, lies Ask-Global, AOL-Global, Excite-Global and Lycos-Global; all search engines with a small usage percentage rate. Not many of you can say you have used the lower ranked search engines more than the higher ranked ones, can you?

Google has the largest search distribution, the largest ad network and the most efficient search feature, which makes them the leading search engine today. While it doesn’t offer all the shopping center features like other search engines, Google is fast, relevant and is most widely used search engine. Google has outstanding features that are used on a daily basis from thousands of Google’s daily users.

To learn about search engine rankings contact The Net Impact at

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