Instagram launched its iOS application in October of 2010 and as of this past week, it is now available for Android.  This is the first time Facebook has acquired a product or company like Instagram, the company services an extensive community of photo lovers and photographers and already has a large fan base.

Founder and chief executive of Facebook, Mark Zuckerberg agreed to acquire the photo filtering application company Instagram, often described as a fast, beautiful and fun way to share photos with friends and family.

“It’s important to be clear that Instagram is not going away,” says Kevin Systrom, CEO of Instagram.  They will be working with Facebook to evolve Instagram and build the network.  With Instagram’s quick growth and vibrant community of people from all over the globe, joining with Facebook will help Instagram develop new ideas and support for the app.

There are quite a few speculations of why Facebook decided to acquire Instagram.  Could Facebook be getting nervous about other social media outlets like Pinterest and Twitter? Or did they just want to make it easier for themselves to join in the Instagram fun instead of creating a whole new idea for Facebook?  Now fans can share content on several different networks in a variety of ways.

Let’s look at Twitter and Instagram and how they stand on their own. Twitter allows you to post pictures and keep people updated on your life right now, at this very moment.  Facebook’s similar feature would be the status updates. These updates allow the user to tag their friends in updates, locations and more.

If you look at Instagram, it’s a way to share fun and exciting pictures in a whole new way.  You can become an artist.  You can become the creative mind behind the exciting picture that you took.

The appeal that Instagram brings to Facebook is endless.  There are so many possibilities for how Facebook can develop and improve Instagram.

If you look at the approaches that companies take to solve basic problems in the digital world, Instagram looks pretty strategic. From What the Tech Pundits Don’t Get About Facebook’s $1B Instagram Deal, consider these two competing facts about social-networking and picture taking:

  • People take tons of pictures on their smartphones. But almost none of that content gets shared.
  • The thing we all love most on the Internet is seeing other people’s pictures.

“For years, we’ve focused on building the best experience for sharing photos with your friends and family,” Mr. Zuckerberg wrote. “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.”

Facebook plans to build upon Instagram’s strengths and features while continuing to grow the app independently rather than integrate everything directly into Facebook.  In accordance with Facebook’s mission to make the world more open and connected, joining Instagram with Facebook will continue to lead them in the right strategic direction.

Instagram and Facebook are two ways to stay connected with friends and family and discover new and exciting thing being shared in the world.  Social media is a great way to express what matters to you.

Tags: , , , , , , ,

Leave your comment

*