Amanda Gabbert

The Google Monopoly: Dangerous Domination?

Since Google released Penguin, the latest algorithm update targeting black hat linking actions, there has been a lot of talk about the consequences bad links have on websites.  Per Google, if you have a lot of bad inbound links to your website or your inbound links have unnatural patterns, you will be penalized by Penguin.  This raised concerns with many website owners who found themselves victims of Penguin since often webmasters have little to no control over their inbound links.

Penguin has raised many arguments in the SEO world, and it has brought concerns over negative competition practices.  Some argue that Penguin allows competitors to create poor quality links to their competition and devalue their site easily.  Further, other poor quality directories that send out thousands of links to various websites might negatively impact the performance of these websites.  Penguin victims raised their frustration with Google, but in most cases, nothing was done to return their rankings to their pre-Penguin status.

Linking to others is perfectly legal under the DMCA (Digital Millennium Copyright Act); however, can one be sued for bad intent? Intent is not always easy to prove?

If you are victim of Google’s latest algorithm update and losing business from a loss of SERP exposure, who should you blame?

If you have identified the cause of the problem for which you are getting penalized and did all you can to contact the webmasters of the sites you wish to remove links from, what is the next step?

Google is a leader and should recognize the implications their actions pose on businesses.  There should be an easier way for concerned webmasters to contact Google and voice their frustration without the fear of being put on any kind of special list.  Google has a very easy and convenient way for their AdWords customers to contact them (18662GOOGLE); why do they make it so hard for their non-paying users to get answers?

Consider this, Google can control where a website falls in their search engine rankings by adjusting their algorithm.  Google dominates the search engine market.  Where does that leave the system of checks and balances?  The system only works when websites can challenge the policies and changes imposed upon them.  This leaves Google with incredibly too much influence and power.

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