Samantha Seligsohn

‘Tis the Season for Digital Holiday Greetings

Ornaments and TinselReceiving holiday greeting cards from family, friends and co-workers is one of the most precious moments of the holiday season. In this day and age, millions of people are wired into the web and social outlets such as Facebook, Twitter, Pinterest and others, but should we stick with the traditional mail for our festive greetings or go digital?

Enormous amounts of emails are sent each day, and with the holiday season in full force, how does it compare to traditional mail, also known as “snail mail”?  Pingdom, an uptime monitoring service, created an infographic stating that 14.4 trillion emails are sent per year, and traditional mail sent per year is 177 billion; meaning, email outnumbers snail mail 81-1.

If you think about it, sending 60 cards through snail mail at 45 cents a stamp per card and the price of the actual card itself, e-cards just make more sense. If you are sending cards for a business, this price goes up considerably just due to the amount of cards sent.

With e-cards, you have the opportunity of flexibility and convenience.  Although people don’t mind walking to the mailbox or driving to the post office, email enables you to send a message anytime, anywhere with a touch of a button. Like traditional cards, holiday e-cards range from simple to extravagant. However, e-cards offer other opportunities for expression such as animation and sound.

The advantages of going digital extend beyond design. Depending on the e-mail platform, you are often able to track the amount of opens, reads, bounces etc. to see if people received the e-card.  If you are an ecommerce business, you would be able to include links to your website and/or add promotions and coupons to spread the holiday cheer and make it easier for people to convert with the click of a button.

According to an article in the Chicago Sun-Times, William M. Welch says that “the Postal Service expects to handle about 16.5 billion cards, letters and packages between Thanksgiving and the end of the year, down about 1 billion from 2010 and off by one-third from 2007.”  This statistic isn’t surprising since more and more people are using the Internet.  How much will the numbers change for 2012?

As each year goes by, the world is becoming more and more digital.  With new technologies being developed, it makes me wonder if we will still have snail mail in the future.

If you are considering sending an e-card this year but need some help getting started, contact us today.

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