This is a follow-up to my previous post about free tools…there so many helpful SEO and marketing tools out there that I couldn’t just choose five! So, check out five more essential SEO tools that you should be using to manage your website:
This downloadable software will is best known for checking broken links, but delivers much more information about each site that it crawls. For example, it provides a “level” for each page (how many clicks a page is from the home page) which can give insight into a website’s architecture. The output also includes title and description for each page, so you can tell at a glance how your titles and descriptions are formatted, if any are missing, and the number of characters, as well as the alt text for each image. A basic, no frills output that provides a ton of data about a website.
This tool is a must for webmasters because it lets you know how Google sees your site, including who is linking to your site, top keywords, if there are any crawl errors, how many impressions your website is getting in Google search, plus gives you the ability to submit a sitemap, test any rich snippets on your site, plus much more. Google also uses it to communicate with webmasters, which may include an unnatural link detection warning, if they notice an unusual drop in traffic, or if they think your site may have been hacked. For more information about the metrics and how to use them, check out this guide to Google Webmaster Tools. Bing also their own version of the tool.
The speed of a web page is a ranking factor for Google and slow load times can increase bounce rate, lead to user dissatisfaction, and lead to few conversions. Google Analytics includes data regarding your site’s speed, but this tool from Google also provides suggestions on how to make a page faster.
Although SEMrush is a paid tool, they offer a free report that includes an overview of search engine traffic, organic keywords, and competitors in organic search. They also give insights into competitors in ads and paid keyword data.
This tool checks the validity of Web documents in written HTML and XHTML, plus offers other versions of the tool for checking CSS, XML schemas, and more. Although validation may not affect search engine rankings, it is important for usability and browser compatibility.
If you have any free (or paid) SEO tools that we missed, let us know in the comments!
If you have any questions about these SEO tools or how The Net Impact can help you with your online strategy, contact us today.