The Net Impact has always felt honored to be a Google Engage Agency, as it means we have been selected by Google as a partner in collaboration. Through the program we get many perks, such as access to new studies, marketing insights, and industry research. For example, we can actually pull case studies and benchmarking data by industry, marketing objectives, media platforms, and more.
We always knew that this was a great opportunity, but we were so excited when we were asked to host a Google Engage Agency event! Google allowed us to invite many of our clients and prospects to discuss the advantages of working with an Engage Agency. The event featured a live streaming presentation of thought leaders from Google, delicious food, and a chance to connect or engage (see what I did there?) with each other.
When we first signed up, we thought Google would send us a small projector, but we were floored when they sent us a giant box full of tech equipment and swag.
They also provided a caterer for the event, to ensure our clients would not leave hungry!
After eating we moved on to the room, where we heard from Lisa Gevelber, VP of Americas Marketing Google, John Nicoletti, Google’s Director of Agency Development, and Bickey Russell, Google’s Head of Channel Managed Agencies.
The speakers covered everything from the landscape of modern day marketing, to Adwords, to the Zero Moment of Truth, a term that is changing the way agencies are marketing. One of the biggest takeaways from the event is customer-based marketing. The more technology is advancing, the closer companies can get to the consumer. After previewing “Google Glass,” the room went silent in awe of its intelligence, complexity, and ability to understand its user. After the presentations ended, we at The Net Impact were able to discuss our own case studies featuring clients like The King and Prince Beach and Golf Resort and the Vincent Van Gogh Gallery.
After we received our client feedback, we recognized what a great success the event was! Aside from the desire for a pair of Google Glasses, everyone was able to take something away.
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