We recently wrote about setting smart social media goals. The next step is finding what tools work best to help you execute on those goals. We’ve researched and compiled information about some great social media management tools to help you monitor your feeds and brand mentions, compose and schedule posts, and analyze your activities to gain actionable data. Read on!
Various Social Media Tool Icons

Sprout Social:

– Paid tool, ranging from $9/month to $99/month (per user account)
– Unified inbox combines all social media channel feeds into a singular feed
– Brand monitoring allows you to set up keywords to track mentions of your brand or services online
– Comprehensive reporting tools
– Export data to excel or PDF
– Training and support team (live chat, phone, or email)
– Schedule posts, create content calendar, assign tasks to team mates
– Available mobile application for iOS and Android


– Paid tool ($10/month)
– Schedule posts
– Analytics dashboard
– Create multiple user accounts and set flexible permission settings (ex: marketing manager vs. intern roles)
– Generate email summaries of social media activity
– Track business mentions and reviews online (brand/reputation management)
– Available mobile app for iPhone for access anytime, anywhere


– Both free and paid versions available (Pro version is $8.99/month). Paid version of HootSuite offers wider array of features.
– HootSuite displays various social feeds in one inbox in a columnar fashion (ex: column one is your Twitter feed, column two is Facebook, column three is LinkedIn)
– Schedule posts, create a content calendar
– Assign tasks to team members, including ability to set up an approval process for scheduling/sending a post (Pro plan feature only)
– Comprehensive reporting tools including Google Analytics integration
– Advanced security features including flexible permission settings for users
– Training and support team available
– Available mobile app for iOS and Android devices
– Branded link shortener available

Radian6/ExactTarget Social Exchange:

– Paid tool (variable pricing)
– Unified inbox (as opposed to separate streams like those used in HootSuite)
– Create workgroups and various roles/permissions to collaborate across teams, assign tasks to team mates
– Schedule posts
– Available mobile app for iOS and Android devices
– Comprehensive reporting tools
– Segment audiences into target groups


– Paid tool (variable pricing)
– Listening module provides keyword monitoring and allows you to filter posts by geographic location, sentiment, and language
– Export data to excel or PDF
– Schedule posts, create content calendar, assign tasks to team mates
– Comprehensive reporting tools
– Segment audiences into target groups

Many of these tools offer free trial periods, which is a great risk-free way to try a tool out.

The Net Impact offers social media strategy consulting and can help you map out and plan a measurable, goal-oriented social media presence for your business! Contact us to find out more about how we can help.

2 Responses

  1. Katie Ricks
    Katie Ricks on 12 Feb 2014

    Absolutely! Always love using Sprout Social.

  2. Brit at Sprout Social on 12 Feb 2014

    Appreciate you including Sprout Social in the round-up, Katie! Thank you.

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