Archive: Analytics
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May 01, 2013
No CommentsWhat You Need to Know About Google’s New Universal Analytics
Universal Analytics is Google’s new version of Analytics and is set to change how we track and understand our users. It is still in beta but is now available to...
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Feb 28, 2013
No Comments5 Free SEO Tools You Should Be Using
Whether you are creating a marketing strategy, trying to measure the results of your marketing efforts, maintaining a website or trying to improve user experience, it is critical to have the right data. There are a variety of paid SEO tools available, but there are also a lot of valuable free tools that you can...
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Nov 21, 2012
No CommentsEvaluating Your Holiday Ecommerce Strategy: Making Your List and Checking it Twice
If you have an ecommerce site that sells seasonal merchandise, you are likely in full swing with your holiday sales push. Whether it is through targeted email marketing, seasonal coupon codes, holiday pay per click campaigns or other online offers, as the holidays quickly approach, online marketers prepare for the hustle and bustle of the...
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: A Perfect Landing Page Drives Business
From the 2012 SMX (Search Marketing Expo) Many presentations pose significant questions when it comes to websites and their efficiency. Carlos Del Rio, Scott Brinker and Jason Nazar spoke on how to perfect your landing page in their presentation titled “Optimizing Your PPC Landing Page”. The landing page of your website is the first thing...
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: Surviving Personalization with Google and Bing
From the 2012 SMX (Search Marketing Expo) Marty Weintraub CEO of aimClear® and Danny Sullivan Editor and Chief of Search Engine Land discussed how search engine personalization might impact SERP results for individuals. In other words, what I see for a specific keyword and what you see for a specific might differ depending on the...
