Archive: Analytics
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Jan 13, 2012
No CommentsIt’s All “rel” Ative: The Net Impact Explains Rel= Tags for SEO
Let’s start this post with a minor clarification. The relevance attribute or “rel” tag basically defines the relationship between the current document and a linked document. For example, say I have two html pages, cookies.html and milk.html. I decide to link the cookies.html page to the milk.html page, hence fulfilling the current document and linked...
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Jan 12, 2012
No CommentsGoogle Real-Time: The Web Doesn’t Wait- Why Should You?
Google Analytics is a great tool for businesses to get an in-depth behind the scenes look at what’s happening with their website. If you haven’t gotten a chance to see the latest Google Analytics tool, Real-Time, there’s no time like the present. Through Google Real-Time it is now possible to monitor activity as it happens....
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Aug 16, 2011
No CommentsShari Thurow: Summary Information Architecture for the Modern Website
Information architecture is not something that you can do quickly. This post recaps Omni Marketing’s presentation from Shari Thurow. Information architecture and SEO Challenge: First, consider organization and labeling. It must be easy to use and your information must be easier to find. If people cannot find what they want to find, they will leave...
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Aug 09, 2011
No CommentsLondon Riots: Twitter Trends Show What Matters To The World
How can you make sure your company is relevant to your countries? Yes, countries. Plural. Today it isn’t enough to connect with just the country where you live or the country where your office is located. The idea of “your countries” refers to the geographic locations of your suppliers, your customers, your potential customers, your...
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Jul 27, 2011
No CommentsTXCHANGE Recap: Build Your Brand Before You Build Your Website.
Why do great websites need a great brand first? What can you do to OWN your brand online? How can your website promote your brand? This is exactly what we discussed at our #TXCHANGE Happy Hour, Build Your Brand Before You Build Your Website! For a quick recap, skim our key takeaways below. Or just...
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Apr 29, 2011
3 CommentsSEO: The Next Big Thing For Non-Profits
Like peanut butter and jelly, non-profits and social media seem to have struck a harmonious chord when it comes to cost effective interactive marketing tactics. But social media alone will not sustain a growing non-profit organization. For non-profits with websites, perhaps the next area of opportunity is search engine optimization (SEO) or web optimization. At...
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Jun 18, 2010
2 CommentsWho Made the Assist to Your Website Conversion?
With the hype of the 2010 World Cup in full gear, here is an analogy of how the steps to scoring a goal in a soccer game are similar to making a visitor react a desired way on your website. When it comes to soccer, the goal of the game sounds pretty simple– you need to...
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Jun 02, 2010
No CommentsTNI Conducts Usability Testing to Improve Effectiveness of City Web Design
User Testing – A Small Change can Make a Big Difference Let’s say you have just launched a new website. Your marketing team loves the web design. Your IT team is thrilled with the security and efficiency and the C class folks are all lining up to salute. It’s perfect right? Maybe, maybe not. What about...
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Nov 17, 2009
No CommentsThe Net Impact Hosts Introduction to Google Analytics Seminar
Understanding how to track the success of your website On Wednesday, November 11, Erica Scharringhausen, Internet Marketing Manager and Google Ad Word Certified Professional, led a seminar at The Net Impact on Google Analytics and its importance to tracking the success of your website traffic and conversion. This seminar introduced basic fundamentals including tracking referral sources, identifying visitor preferences,...
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Nov 11, 2009
1 CommentThe Importance of Event Tracking in Web Analytics
Getting in the mind of your website visitor In the last decade, tracking website analytics has rapidly evolved from simply data crunching to a very powerful decision making platform. Web analytics is an important tool for Internet marketers and web designers alike to make choices about how to improve traffic flow, design calls to action,...
