Archive: Analytics
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May 10, 2012
2 CommentsFooters: The Simple Statement That Google Penguin Makes
In just a few days, Google has made one principle evidently clear through the launch of the new Google Penguin algorithm update. At The Net Impact, we think it’s a control thing. And Then Google Said “Let There Be Penguin” It seems that Google created the Penguin update to address several practices in search engine...
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Apr 18, 2012
No CommentsLatest Google Algorithm Change Revealed
Latest Google Algorithm Change Revealed It is not common for Google to release any information on their upcoming algorithm changes before they go live; in fact Matt Cutts did just that during his SXSW panel in March. Cutts explained that Google will update their algorithm to target websites over doing their SEO and penalize...
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Mar 20, 2012
1 CommentTracking Goals with Google Analytics
The first step when creating a website is to determine its purpose. Every website should have a goal; whether it is to make sales, encourage downloads, collect contact form submissions, drive phone calls or something else. Once you have established your goals and created your website, it is equally important to track them. Google Analytics...
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Mar 01, 2012
No CommentsTXCHANGE Recap: Web Analytics Resolutions in 2012
Google’s algorithm update in 2011, dubbed Google Panda, dramatically changed the nature of search engine optimizationand web traffic analysis. In order to prepare for these changes moving forward, The Net Impact hosted a TXCHANGE Happy Hour covering the metrics that matter in Google Analytics with our in-house experts Lauren Williamson and Liz Maritz. Here are...
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Jan 13, 2012
No CommentsIt’s All “rel” Ative: The Net Impact Explains Rel= Tags for SEO
Let’s start this post with a minor clarification. The relevance attribute or “rel” tag basically defines the relationship between the current document and a linked document. For example, say I have two html pages, cookies.html and milk.html. I decide to link the cookies.html page to the milk.html page, hence fulfilling the current document and linked...
