Archive: Analytics
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Jan 12, 2012
No CommentsGoogle Real-Time: The Web Doesn’t Wait- Why Should You?
Google Analytics is a great tool for businesses to get an in-depth behind the scenes look at what’s happening with their website. If you haven’t gotten a chance to see the latest Google Analytics tool, Real-Time, there’s no time like the present. Through Google Real-Time it is now possible to monitor activity as it happens....
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Aug 16, 2011
No CommentsShari Thurow: Summary Information Architecture for the Modern Website
Information architecture is not something that you can do quickly. This post recaps Omni Marketing’s presentation from Shari Thurow. Information architecture and SEO Challenge: First, consider organization and labeling. It must be easy to use and your information must be easier to find. If people cannot find what they want to find, they will leave...
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Aug 09, 2011
No CommentsLondon Riots: Twitter Trends Show What Matters To The World
How can you make sure your company is relevant to your countries? Yes, countries. Plural. Today it isn’t enough to connect with just the country where you live or the country where your office is located. The idea of “your countries” refers to the geographic locations of your suppliers, your customers, your potential customers, your...
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Jul 27, 2011
No CommentsTXCHANGE Recap: Build Your Brand Before You Build Your Website.
Why do great websites need a great brand first? What can you do to OWN your brand online? How can your website promote your brand? This is exactly what we discussed at our #TXCHANGE Happy Hour, Build Your Brand Before You Build Your Website! For a quick recap, skim our key takeaways below. Or just...
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Apr 29, 2011
3 CommentsSEO: The Next Big Thing For Non-Profits
Like peanut butter and jelly, non-profits and social media seem to have struck a harmonious chord when it comes to cost effective interactive marketing tactics. But social media alone will not sustain a growing non-profit organization. For non-profits with websites, perhaps the next area of opportunity is search engine optimization (SEO) or web optimization. At...
