Archive: Case Studies
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Sep 28, 2011
2 CommentsTNI Podcast Series: Briand Sanderson Talks About Microsoft Surface 2 Development
For this TNI Podcast, we interviewed Briand Sanderson of the Microsoft Surface team. In April of 2008, Microsoft launched the revolutionary Microsoft Surface technology using small cameras that could recognize objects placed on a Microsoft Surface table. With the release of Microsoft Surface 2 technology in January of 2011, the technology changed dramatically. Briand Sanderson...
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Aug 16, 2011
No CommentsShari Thurow: Summary Information Architecture for the Modern Website
Information architecture is not something that you can do quickly. This post recaps Omni Marketing’s presentation from Shari Thurow. Information architecture and SEO Challenge: First, consider organization and labeling. It must be easy to use and your information must be easier to find. If people cannot find what they want to find, they will leave...
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Aug 16, 2011
No CommentsSusan Bratton Search Engine Strategy (SES) Keynote: Persuasion
What triggers conversion? How does neuropsychology impact your marketing and communication efforts? Key points from the SES opening keynote from Susan Bratton of Dishylist. 1. Success = Traffic + Conversions (most companies struggle with both!) 2. Copy is great! But your offer your product or service is paramount. This brings Susan to the 4 Realms...
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Aug 09, 2011
No CommentsLondon Riots: Twitter Trends Show What Matters To The World
How can you make sure your company is relevant to your countries? Yes, countries. Plural. Today it isn’t enough to connect with just the country where you live or the country where your office is located. The idea of “your countries” refers to the geographic locations of your suppliers, your customers, your potential customers, your...
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Jul 12, 2011
No CommentsTNI Podcast Series: Diane Wolferding Shares How To Overcome Online Branding Challenges
For this TNI Podcast, we interviewed Diane Wolferding of The Community Council of St. Charles County and the Metro St. Louis Cinderella Project. Diane works actively with the Cinderella Project to collect, sell and give away new and gently used prom dresses each Spring. The Metro St. Louis Cinderella Project experienced great success in their...
