Archive: Case Studies
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May 10, 2011
No CommentsTNI Podcast Series: Tariq Talks NBA And Social Media
In the first ever installation of the TNI Podcast Series, we interviewed Tariq Ahmad, social media sports reseacher from The University of Northern Colorado. Tariq, soon to be Dr. Ahmad, has spent the better part of the past year researching NBA fans, teams and players to answer important social media questions that not only relate...
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Apr 29, 2011
3 CommentsSEO: The Next Big Thing For Non-Profits
Like peanut butter and jelly, non-profits and social media seem to have struck a harmonious chord when it comes to cost effective interactive marketing tactics. But social media alone will not sustain a growing non-profit organization. For non-profits with websites, perhaps the next area of opportunity is search engine optimization (SEO) or web optimization. At...
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Apr 14, 2011
No Comments5 Social Media Strategy Lessons from SXSW 2011
On March 12th I landed in Austin, TX to embark upon my first SXSW experience. It did not disappoint. In fact, the parties, the free give aways, and driving a new camaro for the Try a Chevy Promotion, paled in comparison to the great information I received from the various panels, discussions and keynote speakers. I managed...
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Oct 15, 2010
1 CommentSocial Media is Transforming the Travel Industry
As the marketing potential of social media continues to grow, many sectors of the travel industry are seeking ways to take advantage of the latest twists in the social-media space. A recent article in USA TODAY suggests that the travel industry is way ahead of the curve in the use of social media as...
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Jun 02, 2010
No CommentsTNI Conducts Usability Testing to Improve Effectiveness of City Web Design
User Testing – A Small Change can Make a Big Difference Let’s say you have just launched a new website. Your marketing team loves the web design. Your IT team is thrilled with the security and efficiency and the C class folks are all lining up to salute. It’s perfect right? Maybe, maybe not. What about...
