Archive: E-mail Marketing
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Oct 13, 2011
No CommentsHow to Maximize Email Deliverability
While major advances have been made in social media, search, and mobile marketing, Email Marketing remains a highly effective tool for the modern marketer. Opt-in email marketing campaigns allow direct, informative communication with clients and prospects. But often legitimate communications get blocked by spam filters, preventing users from seeing the newsletters, announcements, and deals they...
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May 28, 2009
No CommentsArticle Alert: Google Wave
What would Email look like if it were invented today? Great article. Lots of “think-abouts” for your lunch break....
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Apr 27, 2009
1 CommentHome Page Pointers
Five Helpful Tips for Above the Fold Every once in while it’s good to review the basics for conversion like, “What is working on my Home Page?” For this conversation, I selected a small but mighty retailer of teen and kids furniture, Artistic Sensations. The Net Impact is currently running several Google Optimizer tests on...
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Aug 16, 2008
No CommentsSEM, Learn or…Go Do Something Else.
Some of the team for The Net Impact is headed to the airport now. Six of us responsible for client’s accounts are attending the Search Engine Strategy Conference in San Jose. In my many years of sales and marketing management, I have never seen an industry where knowledge, and at that “current knowledge”, is as...
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Aug 14, 2008
No CommentsModern Media Marketing = Collaboration for a Win
Today’s marketing challenges require unique teams of people working together in a way that would have been seen as heresy just a few years ago. To effectively drive a brand or push for more market share, more and more firms are seeing the need for experts from various marketing disciplines to join forces and accomplish...
