Archive: How To
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May 16, 2013
No CommentsGoogle Penguin Update 2013: Strategies to Help You Prepare
While we can’t predict what the new Google Penguin update is going to bring, we can provide some helpful tools and strategies to keep your website afloat. The first Penguin update rolled out in April 2012 and a lot of sites saw a decrease in rankings. Matt Cutts recently said that the Penguin 2.0 update...
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Feb 12, 2013
No CommentsThe Three Rs of SEO for Schools
Searching online is becoming an increasingly popular way for individuals to find the right school. So how can schools market themselves online so that these candidates find their institution’s website? Search Engine Optimization (SEO) is not just for ecommerce sites. SEO is especially important for private schools, boarding schools, colleges and universities because applicants and...
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Feb 05, 2013
No CommentsBlog Your Online Reputation
Have you ever Googled your name? What comes up? Does the information you find represent you positively or negatively? Just as we have a reputation with the people we know, we have a reputation online. If you would like to gain control over your web presence, creating a blog can help you accomplish that goal....
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Jan 24, 2013
No CommentsRunning a Search Query Report in AdWords
If you are running PPC campaigns in Google AdWords, one report you should be looking at on a regular basis is the Search Terms Report (or Search Query Report). Even though it’s one of most of the important reports, it is often the most...
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Dec 21, 2012
No CommentsUsing the Custom Audience Feature to Drive Facebook Likes
In October, Facebook launched a new feature called Custom Audiences, which allows you to target Facebook ads directly to people on your email list (you can also target users via phone numbers or Facebook user ID’s if you have that information). This gives marketers a lot of different opportunities to hone in on certain segments...
