Archive: QR Codes
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Jan 30, 2012
No CommentsTXCHANGE Recap: Event Marketing and Online Event Integration
“Las Vegas built the expo industry, and the expo industry built Las Vegas”, said Russell Kroeker of Reveal Exhibits, a 20-year tradeshow veteran and keynote speaker for our latest TXCHANGE program, Event Marketing and Online Event Integration. Here are our major takeaways from Russell’s presentation covering economics of the Expo Industry, technology integration in tradeshow...
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Oct 21, 2011
1 CommentQuick Response Codes: Unique Uses for QR Codes
Did you know quick response (QR) codes aren’t only black and white? You can create fun images and colors to make them more exciting. Technology is shaping our world in creative ways. And QR codes are one of the many forms of technology used to create buzz in the marketing world (see How To Format...
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Jul 12, 2011
6 CommentsDecoding QR Codes: How To Format Data for QR Code Generators
Without question, QR codes play an important role in the current advertising and marketing environment. In fact, a recent smartphone user study conducted by Baltimore’s MGH uncovered several interesting QR code statistics. Among those statistics, we learned that 72% of smartphone users are more likely to recall an advertisement with a QR code. This tells...
