Archive: Search Engine Strategies
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Feb 09, 2012
No CommentsYouTube Video Transcription: The step-by-step scoop on SEO’s most underappreciated tool
Why is video transcription such a big deal? Well, the answer is simple. For several years, web marketing professionals have researched and tested different ways to convert image and video data into text that search engines like Google, Bing and Yahoo! can read. While many ways exist to SEO your videos, this post discusses precisely...
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Jan 13, 2012
No CommentsIt’s All “rel” Ative: The Net Impact Explains Rel= Tags for SEO
Let’s start this post with a minor clarification. The relevance attribute or “rel” tag basically defines the relationship between the current document and a linked document. For example, say I have two html pages, cookies.html and milk.html. I decide to link the cookies.html page to the milk.html page, hence fulfilling the current document and linked...
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Jan 12, 2012
No CommentsGoogle Real-Time: The Web Doesn’t Wait- Why Should You?
Google Analytics is a great tool for businesses to get an in-depth behind the scenes look at what’s happening with their website. If you haven’t gotten a chance to see the latest Google Analytics tool, Real-Time, there’s no time like the present. Through Google Real-Time it is now possible to monitor activity as it happens....
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Aug 16, 2011
No CommentsShari Thurow: Summary Information Architecture for the Modern Website
Information architecture is not something that you can do quickly. This post recaps Omni Marketing’s presentation from Shari Thurow. Information architecture and SEO Challenge: First, consider organization and labeling. It must be easy to use and your information must be easier to find. If people cannot find what they want to find, they will leave...
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Aug 16, 2011
No CommentsSusan Bratton Search Engine Strategy (SES) Keynote: Persuasion
What triggers conversion? How does neuropsychology impact your marketing and communication efforts? Key points from the SES opening keynote from Susan Bratton of Dishylist. 1. Success = Traffic + Conversions (most companies struggle with both!) 2. Copy is great! But your offer your product or service is paramount. This brings Susan to the 4 Realms...
