Archive: Search Engine Strategies
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May 16, 2013
No CommentsGoogle Penguin Update 2013: Strategies to Help You Prepare
While we can’t predict what the new Google Penguin update is going to bring, we can provide some helpful tools and strategies to keep your website afloat. The first Penguin update rolled out in April 2012 and a lot of sites saw a decrease in rankings. Matt Cutts recently said that the Penguin 2.0 update...
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Feb 12, 2013
No CommentsThe Three Rs of SEO for Schools
Searching online is becoming an increasingly popular way for individuals to find the right school. So how can schools market themselves online so that these candidates find their institution’s website? Search Engine Optimization (SEO) is not just for ecommerce sites. SEO is especially important for private schools, boarding schools, colleges and universities because applicants and...
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Feb 05, 2013
No CommentsBlog Your Online Reputation
Have you ever Googled your name? What comes up? Does the information you find represent you positively or negatively? Just as we have a reputation with the people we know, we have a reputation online. If you would like to gain control over your web presence, creating a blog can help you accomplish that goal....
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Dec 28, 2012
No CommentsWeb Design for the Visually Impaired
Of course you want your website to engage its audience, but what if some of your audience members are color-blind or completely blind? Color-blind individuals inherit partial or total impairment in seeing colors. This affects about eight percent of the population, most of them being males. Color-blind individuals need contrast in color and blind web...
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Jun 07, 2012
No CommentsSMX 2012 Recap Post: Mobile SEO Improvement Through the Art of Design
From the 2012 SMX (Search Marketing Expo) Search Engine Optimization is important to web and mobile rankings, but needs to be done the right way in order to be effective. At the 2012 SMX conference in Seattle, Cindy Krum, Pierre Far and Bryson Meunier explained how to improve your mobile SEO based on design in...
