Archive: SMX 2012
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Jul 03, 2012
No CommentsTXCHANGE Recap: What We Learned at SMX Advanced 2012
This year’s Search Marketing Expo: Advanced in Seattle, thoughtful and technical search engine optimization proved more important than ever. To get the scoop on the latest happenings in the SEO world, The Net Impact sent two of our web marketing experts to attend SMX Advanced. Lauren and Jamie shared their major takeaways during last week’s...
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Jun 07, 2012
No CommentsSMX 2012 Recap Post: Mobile SEO Improvement Through the Art of Design
From the 2012 SMX (Search Marketing Expo) Search Engine Optimization is important to web and mobile rankings, but needs to be done the right way in order to be effective. At the 2012 SMX conference in Seattle, Cindy Krum, Pierre Far and Bryson Meunier explained how to improve your mobile SEO based on design in...
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: SEO Is Short For “User-Centered Design”
From the 2012 SMX (Search Marketing Expo) SEO. S is user, E is centered, O is design. Ok so it doesn’t quite line up that easily, but the point is that SEO of the future references the user, not the search engine algorithm (even though it still has to reference the search engine algorithm). To...
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: A Perfect Landing Page Drives Business
From the 2012 SMX (Search Marketing Expo) Many presentations pose significant questions when it comes to websites and their efficiency. Carlos Del Rio, Scott Brinker and Jason Nazar spoke on how to perfect your landing page in their presentation titled “Optimizing Your PPC Landing Page”. The landing page of your website is the first thing...
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: Surviving Personalization with Google and Bing
From the 2012 SMX (Search Marketing Expo) Marty Weintraub CEO of aimClear® and Danny Sullivan Editor and Chief of Search Engine Land discussed how search engine personalization might impact SERP results for individuals. In other words, what I see for a specific keyword and what you see for a specific might differ depending on the...
