Archive: Social Media
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Apr 04, 2013
1 CommentIt Pays to “Check In”
The classic saying goes “It is better to give than to receive.” Agreed. This also proves true in the social media world. Today, establishments are more inviting than customers sometimes realize when it comes to offering deals, all thanks to two powerful words: Check In. “Checking in” on a Smartphone is becoming more and more...
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Mar 08, 2013
No CommentsIncrease Your Marketing Efforts With Vine
I think I can speak for most marketers when I say that keeping up with social media can be challenging. What used to be just updating Facebook has now become a full-time job with managing networks like Twitter, LinkedIn, Google +, and Instagram. The reality is that social media allows us an opportunity to give...
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Feb 05, 2013
No CommentsBlog Your Online Reputation
Have you ever Googled your name? What comes up? Does the information you find represent you positively or negatively? Just as we have a reputation with the people we know, we have a reputation online. If you would like to gain control over your web presence, creating a blog can help you accomplish that goal....
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Dec 21, 2012
No CommentsUsing the Custom Audience Feature to Drive Facebook Likes
In October, Facebook launched a new feature called Custom Audiences, which allows you to target Facebook ads directly to people on your email list (you can also target users via phone numbers or Facebook user ID’s if you have that information). This gives marketers a lot of different opportunities to hone in on certain segments...
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Dec 10, 2012
No Comments‘Tis the Season for Digital Holiday Greetings
Receiving holiday greeting cards from family, friends and co-workers is one of the most precious moments of the holiday season. In this day and age, millions of people are wired into the web and social outlets such as Facebook, Twitter, Pinterest and others, but should we stick with the traditional mail for our festive greetings...