Archive: Social Media
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Jul 27, 2011
No CommentsTXCHANGE Recap: Build Your Brand Before You Build Your Website.
Why do great websites need a great brand first? What can you do to OWN your brand online? How can your website promote your brand? This is exactly what we discussed at our #TXCHANGE Happy Hour, Build Your Brand Before You Build Your Website! For a quick recap, skim our key takeaways below. Or just...
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Jul 12, 2011
No CommentsTNI Podcast Series: Diane Wolferding Shares How To Overcome Online Branding Challenges
For this TNI Podcast, we interviewed Diane Wolferding of The Community Council of St. Charles County and the Metro St. Louis Cinderella Project. Diane works actively with the Cinderella Project to collect, sell and give away new and gently used prom dresses each Spring. The Metro St. Louis Cinderella Project experienced great success in their...
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Jul 07, 2011
2 CommentsGoogle Plus and Google’s Unofficial Product Launch History
If Google’s product launch history were a wave (no pun intended), this is what it would look like. Google Plus is Google’s latest social network that, according to Mashable, “turns all of Google into one giant social network”. But we’ve got a big question. Is Google Plus just going to be a repeat of Google...
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Jul 05, 2011
No CommentsSocial Media’s Influence on the Casey Anthony Trial
Social media’s ‘offline jury’ makes “innocent until proven guilty” difficult in the Casey Anthony Case Frequently compared to the highly-publicized O.J. Simpson trial, many are saying the Casey Anthony trial is to social media what the O.J. Simpson trial was to cable television. While many Americans have been glued to HLN, CNN and other news...
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Jun 20, 2011
1 CommentUnderstanding Your Buzz: A Comparison of Social Media Monitoring Tools
Social media is a powerful element of the modern business environment. Social media savvy consumers strongly impact a brand’s identity and its success. Social Media Monitoring Tools track keywords on these networks and aggregate the data into useful reports. Social monitoring reports can identify a brand’s popular social networks, influential users, keywords and consumer sentiment....
