Archive: E-Commerce Guide
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Nov 23, 2010
1 CommentBlack Friday Trend – Forget the Lines by Scoring Deals Online
E-commerce companies leverage email marketing, mobile marketing and social media to build holiday sales buzz The shopping frenzy in brick and mortar retail stores, better known as Black Friday, is also rapidly becoming one of the landmark days in the E-commerce world. This holiday shopping season (defined as November and December), E-commerce spending will rise 14.3...
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Apr 27, 2009
1 CommentHome Page Pointers
Five Helpful Tips for Above the Fold Every once in while it’s good to review the basics for conversion like, “What is working on my Home Page?” For this conversation, I selected a small but mighty retailer of teen and kids furniture, Artistic Sensations. The Net Impact is currently running several Google Optimizer tests on...
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Jan 31, 2008
1 CommentE-Commerce Guide: Shopping Cart Stores and Affiliate Stores
We looked at Zen Cart before as a nice, open source shopping cart. However, there are still plenty of other options if you have specialized products or are looking for something cheap with an easy-to-use interfaace. The Shopping Cart Alternatives There are plenty of monthly services that you can use for your shopping cart that...
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Jan 25, 2008
No CommentsE-Commerce Guide: Creating a Media Kit
For any web site making money through advertising revenue, the creation and deployment of a media kit is an extremely important process. The media kit for web sites is an informative guide to advertising on a web site, often including advertisement prices, banner locations and available advertising space. The creation of the media kit can...
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Jan 25, 2008
2 CommentsE-Commerce Guide: The Shopping Cart Alternatives
One of the misnomers in e-commerce is that your store needs a shopping cart. Sure, a store like Amazon.com or Buy.com with a huge, unmanageable inventory does need a shopping cart system, but a shopping cart could be a waste of time for simpler stores. If you are selling a few individual products and don’t...
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Jan 16, 2008
No CommentsE-Commerce Guide: How To Choose the Right Affiliate Programs
Aside from offering advertising, affiliate programs are an excellent way to make money on your web site without producing or selling a product of your own. Before going any further, let’s clarify the definition of an affiliate program in this context. “Affiliate marketing is a web-based marketing practice in which a business rewards one or...
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Jan 11, 2008
No CommentsE-Commerce Guide: Free Contests to Drive Traffic
Not mentioned in the previous “free stuff” blog was the contest strategy. Free contests are very similar to the aforementioned free strategies in purpose, and for some products there is more upside with drawing attention to your product and collecting potentially valuable customer information. Artistic Sensations, an e-commerce toy and gift store, is an excellent existing example...
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Jan 08, 2008
No CommentsE-Commerce Guide: Giving Stuff Away is Tougher than It Looks
In the past, we have discussed the strategy of giving away items such as e-books and other products to attract visitors. That strategy seems easy enough for an established web site to get their visitors’ mouths watering, but there is a real Catch-22 for upstart web sites. If you don’t have any visitors already, how...
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Jan 04, 2008
3 CommentsE-Commerce Guide: Google Checkout vs. Paypal
Online stores that don’t want to deal with their own credit card processing always have a dilemma. There are many options for payment processing, including online store platforms, checkout vendors and simply processing the credit card orders yourself. Two of the most popular options for online credit card processing are Google Checkout and Paypal. Paypal has...
