Archive: E-Commerce Guide

• Nov 23, 2010

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  Black Friday Trend – Forget the Lines by Scoring Deals Online

  E-commerce companies leverage email marketing, mobile marketing and social media to build holiday sales buzz The shopping frenzy in brick and mortar retail stores, better known as Black Friday, is also rapidly becoming one of the landmark days in the E-commerce world. This holiday shopping season (defined as November and December), E-commerce spending will rise 14.3...
  
  

• Apr 27, 2009

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  Home Page Pointers

  Five Helpful Tips for Above the Fold Every once in while it’s good to review the basics for conversion like, “What is working on my Home Page?” For this conversation, I selected a small but mighty retailer of teen and kids furniture, Artistic Sensations.  The Net Impact is currently running several Google Optimizer tests on...
  
  

• Jan 31, 2008

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  E-Commerce Guide: Shopping Cart Stores and Affiliate Stores

  We looked at Zen Cart before as a nice, open source shopping cart.  However, there are still plenty of other options if you have specialized products or are looking for something cheap with an easy-to-use interfaace. The Shopping Cart Alternatives There are plenty of monthly services that you can use for your shopping cart that...
  
  

• Jan 25, 2008

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  E-Commerce Guide: Creating a Media Kit

  For any web site making money through advertising revenue, the creation and deployment of a media kit is an extremely important process.  The media kit for web sites is an informative guide to advertising on a web site, often including advertisement prices, banner locations and available advertising space. The creation of the media kit can...
  
  

• Jan 25, 2008

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  E-Commerce Guide: The Shopping Cart Alternatives

  One of the misnomers in e-commerce is that your store needs a shopping cart.  Sure, a store like Amazon.com or Buy.com with a huge, unmanageable inventory does need a shopping cart system, but a shopping cart could be a waste of time for simpler stores. If you are selling a few individual products and don’t...