Archive: TXCHANGE
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Apr 26, 2012
No CommentsAudience-Based Communications: April TXCHANGE Recap
It’s easy for businesses to lose sight of their “essential audiences” and focus on the messages they want. But as Denise Bentele and her team of experts from Common Ground PR explained at our latest TXCHANGE event, company messaging must appeal to the needs of the intended audience to truly make an impact. Know Your...
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Mar 01, 2012
No CommentsTXCHANGE Recap: Web Analytics Resolutions in 2012
Google’s algorithm update in 2011, dubbed Google Panda, dramatically changed the nature of search engine optimizationand web traffic analysis. In order to prepare for these changes moving forward, The Net Impact hosted a TXCHANGE Happy Hour covering the metrics that matter in Google Analytics with our in-house experts Lauren Williamson and Liz Maritz. Here are...
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Jan 30, 2012
No CommentsTXCHANGE Recap: Event Marketing and Online Event Integration
“Las Vegas built the expo industry, and the expo industry built Las Vegas”, said Russell Kroeker of Reveal Exhibits, a 20-year tradeshow veteran and keynote speaker for our latest TXCHANGE program, Event Marketing and Online Event Integration. Here are our major takeaways from Russell’s presentation covering economics of the Expo Industry, technology integration in tradeshow...
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Oct 27, 2011
2 CommentsTXCHANGE Recap: Geo-Targeting with Local Search
70% of online searchers use local search to find offline businesses. Local search optimization is imperative for both online and brick-and-mortar businesses targeting a particular location. For our latest event, TNI’s own Director of Internet Marketing, Natalie Vasilyev, presented strategies and tactics to get businesses found in their areas of interest. For a full video of...
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Sep 29, 2011
No CommentsTXCHANGE Recap: Social Marketing with Famous Footwear
Social media offers unique opportunities and challenges for an enterprise-level brand. At our September TXCHANGE Happy Hour event Laura Stude, of Brown Shoe, discussed strategies and campaigns she uses leading the social media efforts for Famous Footwear. Read our five major takeaways from the event below. For video of Laura’s presentation, head to September’s TXCHANGE...
