Archive: Web Development
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Sep 28, 2011
2 CommentsTNI Podcast Series: Briand Sanderson Talks About Microsoft Surface 2 Development
For this TNI Podcast, we interviewed Briand Sanderson of the Microsoft Surface team. In April of 2008, Microsoft launched the revolutionary Microsoft Surface technology using small cameras that could recognize objects placed on a Microsoft Surface table. With the release of Microsoft Surface 2 technology in January of 2011, the technology changed dramatically. Briand Sanderson...
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Sep 01, 2011
No CommentsHow To Simplify User Experience with Web Page Updates for Google Panda 2.0
User experience is a big part of Google’s new search algorithm, Google Panda, released in early 2011. User experience encompasses a vast array of factors such as information architecture, intuitive linking and anchor naming conventions, navigation design, logical keyword targeting, customer centered thinking (as opposed to IT or tech team centered thinking) and much more....
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Jul 27, 2011
No CommentsTXCHANGE Recap: Build Your Brand Before You Build Your Website.
Why do great websites need a great brand first? What can you do to OWN your brand online? How can your website promote your brand? This is exactly what we discussed at our #TXCHANGE Happy Hour, Build Your Brand Before You Build Your Website! For a quick recap, skim our key takeaways below. Or just...
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Jul 12, 2011
2 CommentsDecoding QR Codes: How To Format Data for QR Code Generators
Without question, QR codes play an important role in the current advertising and marketing environment. In fact, a recent smartphone user study conducted by Baltimore’s MGH uncovered several interesting QR code statistics. Among those statistics, we learned that 72% of smartphone users are more likely to recall an advertisement with a QR code. This tells...
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Jul 12, 2011
No CommentsTNI Podcast Series: Diane Wolferding Shares How To Overcome Online Branding Challenges
For this TNI Podcast, we interviewed Diane Wolferding of The Community Council of St. Charles County and the Metro St. Louis Cinderella Project. Diane works actively with the Cinderella Project to collect, sell and give away new and gently used prom dresses each Spring. The Metro St. Louis Cinderella Project experienced great success in their...
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Jun 21, 2011
No CommentsOpen Domain Names Require Companies to Capitalize, Protect
This week in Singapore, ICANN, the Internet Corporation for Assigned Names and Numbers, voted in a 13-1 decision to allow for registration of branded generic Top Level Domain (gTLD) extensions. Instead of simply .com, .gov, and .net, the internet may soon hold domains such as .google, .nike, or .lasvegas. According to ICANN President Rod Beckstrom,...
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Jun 20, 2011
1 CommentUnderstanding Your Buzz: A Comparison of Social Media Monitoring Tools
Social media is a powerful element of the modern business environment. Social media savvy consumers strongly impact a brand’s identity and its success. Social Media Monitoring Tools track keywords on these networks and aggregate the data into useful reports. Social monitoring reports can identify a brand’s popular social networks, influential users, keywords and consumer sentiment....
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Apr 13, 2011
No CommentsEarth Day Special: Five Free Mobile Apps That Help You Save Paper (And The Earth!)
Free smart phone apps like Google Maps, KakaoTalk, YouTube, Facebook, and Pandora, all better our daily lives. But for Earth Day 2011, the team at Unidev and The Net Impact is putting aside our selfish technological whims and focusing on five free apps that better the environment by reducing wasted paper and other materials...
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Mar 14, 2011
No CommentsThe Mobile Marketing App-ortunity
Could your Business Benefit from a Custom Mobile Application? Did you know there are already more people on earth who communicate via text messaging than with e-mail, and that there are more people who own cell phones than own credit cards? In the world of Internet marketing, mobile is really taking off, and showing no signs of...
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Nov 17, 2010
2 CommentsRanken Technical Students Visit The Net Impact’s Office
Recently, a group of Ranken Technical College’s web development students visited Unidev and The Net Impact’s office to learn more about our process of business. The students viewed short presentations of the projects we have worked on and what they entail. We hoped to give the students a good understanding of how their Ranken education will help...
