Archive: Web Development
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Jul 12, 2011
3 CommentsDecoding QR Codes: How To Format Data for QR Code Generators
Without question, QR codes play an important role in the current advertising and marketing environment. In fact, a recent smartphone user study conducted by Baltimore’s MGH uncovered several interesting QR code statistics. Among those statistics, we learned that 72% of smartphone users are more likely to recall an advertisement with a QR code. This tells...
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Jul 12, 2011
No CommentsTNI Podcast Series: Diane Wolferding Shares How To Overcome Online Branding Challenges
For this TNI Podcast, we interviewed Diane Wolferding of The Community Council of St. Charles County and the Metro St. Louis Cinderella Project. Diane works actively with the Cinderella Project to collect, sell and give away new and gently used prom dresses each Spring. The Metro St. Louis Cinderella Project experienced great success in their...
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Jun 21, 2011
No CommentsOpen Domain Names Require Companies to Capitalize, Protect
This week in Singapore, ICANN, the Internet Corporation for Assigned Names and Numbers, voted in a 13-1 decision to allow for registration of branded generic Top Level Domain (gTLD) extensions. Instead of simply .com, .gov, and .net, the internet may soon hold domains such as .google, .nike, or .lasvegas. According to ICANN President Rod Beckstrom,...
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Jun 20, 2011
1 CommentUnderstanding Your Buzz: A Comparison of Social Media Monitoring Tools
Social media is a powerful element of the modern business environment. Social media savvy consumers strongly impact a brand’s identity and its success. Social Media Monitoring Tools track keywords on these networks and aggregate the data into useful reports. Social monitoring reports can identify a brand’s popular social networks, influential users, keywords and consumer sentiment....
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Apr 13, 2011
No CommentsEarth Day Special: Five Free Mobile Apps That Help You Save Paper (And The Earth!)
Free smart phone apps like Google Maps, KakaoTalk, YouTube, Facebook, and Pandora, all better our daily lives. But for Earth Day 2011, the team at Unidev and The Net Impact is putting aside our selfish technological whims and focusing on five free apps that better the environment by reducing wasted paper and other materials...
