Archive: Web Marketing
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May 16, 2013
No CommentsGoogle Penguin Update 2013: Strategies to Help You Prepare
While we can’t predict what the new Google Penguin update is going to bring, we can provide some helpful tools and strategies to keep your website afloat. The first Penguin update rolled out in April 2012 and a lot of sites saw a decrease in rankings. Matt Cutts recently said that the Penguin 2.0 update...
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Apr 04, 2013
1 CommentIt Pays to “Check In”
The classic saying goes “It is better to give than to receive.” Agreed. This also proves true in the social media world. Today, establishments are more inviting than customers sometimes realize when it comes to offering deals, all thanks to two powerful words: Check In. “Checking in” on a Smartphone is becoming more and more...
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Feb 13, 2013
2 CommentsFive Website Upgrades to Make in 2013
If you have been reading tech articles this year, then you probably know that 2013 is the year for change. The tech landscape is ever-changing, and it can be difficult (and costly) to keep up. Here are some solutions to ensure your website stays above the...
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Feb 12, 2013
No CommentsThe Three Rs of SEO for Schools
Searching online is becoming an increasingly popular way for individuals to find the right school. So how can schools market themselves online so that these candidates find their institution’s website? Search Engine Optimization (SEO) is not just for ecommerce sites. SEO is especially important for private schools, boarding schools, colleges and universities because applicants and...
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Feb 05, 2013
No CommentsBlog Your Online Reputation
Have you ever Googled your name? What comes up? Does the information you find represent you positively or negatively? Just as we have a reputation with the people we know, we have a reputation online. If you would like to gain control over your web presence, creating a blog can help you accomplish that goal....
