Archive: Web Marketing
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Jul 02, 2010
7 CommentsLink Building – an Important Part of Your Internet Marketing Strategy
The goal of search engine optimization is to show the search engines that your website is important. The single most important thing you can do to (after implementing basic SEO on your website) is to get quality links to your website’s link on other sites to generate increased traffic. In order for your website’s organic...
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Jun 18, 2010
2 CommentsWho Made the Assist to Your Website Conversion?
With the hype of the 2010 World Cup in full gear, here is an analogy of how the steps to scoring a goal in a soccer game are similar to making a visitor react a desired way on your website. When it comes to soccer, the goal of the game sounds pretty simple– you need to...
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Jun 02, 2010
No CommentsTNI Conducts Usability Testing to Improve Effectiveness of City Web Design
User Testing – A Small Change can Make a Big Difference Let’s say you have just launched a new website. Your marketing team loves the web design. Your IT team is thrilled with the security and efficiency and the C class folks are all lining up to salute. It’s perfect right? Maybe, maybe not. What about...
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May 14, 2010
2 CommentsSocial Media Campaigns and Non-Profits
Strapped for time, money and manpower, more and more nonprofits are turning to social media marketing to generate mass interest at minimal cost. The social media space provides the non-profit sector with the opportunity to connect and collaborate quickly and inexpensively, and without the help of big company sponsorships. Many non-profits are leveraging social networks, such as...
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Apr 26, 2010
No CommentsAuctori:law Introduces ALA Community to Legal CMS
The Net Impact’s partner solution, Auctori:law will showcase at the Association of Legal Administrators (ALA) Annual Educational Conference and Exposition this May in Boston. The ALA annual conference is the premier event for legal management professionals. The three day conference features dynamic and relevant educational sessions presented by recognized leaders in their fields, outstanding networking...