Archive: Web Marketing
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Oct 13, 2011
No CommentsHow to Maximize Email Deliverability
While major advances have been made in social media, search, and mobile marketing, Email Marketing remains a highly effective tool for the modern marketer. Opt-in email marketing campaigns allow direct, informative communication with clients and prospects. But often legitimate communications get blocked by spam filters, preventing users from seeing the newsletters, announcements, and deals they...
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Sep 29, 2011
No CommentsTXCHANGE Recap: Social Marketing with Famous Footwear
Social media offers unique opportunities and challenges for an enterprise-level brand. At our September TXCHANGE Happy Hour event Laura Stude, of Brown Shoe, discussed strategies and campaigns she uses leading the social media efforts for Famous Footwear. Read our five major takeaways from the event below. For video of Laura’s presentation, head to September’s TXCHANGE...
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Sep 22, 2011
No CommentsFive Ways to Build a Multicultural Web Presence
Content on the web is not governed by its producers but rather its users. In the meritocracy of the global internet a narrow cultural focus significantly reduces the effectiveness of the content. Recently The Net Impact president, Steve Thomas, addressed the St. Louis chapter of the National Hispanic Professionals Organization. As the keynote speaker,...
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Sep 01, 2011
No CommentsHow To Simplify User Experience with Web Page Updates for Google Panda 2.0
User experience is a big part of Google’s new search algorithm, Google Panda, released in early 2011. User experience encompasses a vast array of factors such as information architecture, intuitive linking and anchor naming conventions, navigation design, logical keyword targeting, customer centered thinking (as opposed to IT or tech team centered thinking) and much more....
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Aug 24, 2011
No CommentsOnline Video Provides Measurable Value
Online video creates community and drives sales for businesses. Recently The Net Impact President, Steve Thomas, presented to the Nashville International Association of Business Communicators (IABC) about online video strategy and tactics. Presenting alongside Steve was Liz Denning, Marketing Director for Gamma Blast, a Nashville-based video production company. Liz shared some great facts and figures...
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Aug 16, 2011
No CommentsSusan Bratton Search Engine Strategy (SES) Keynote: Persuasion
What triggers conversion? How does neuropsychology impact your marketing and communication efforts? Key points from the SES opening keynote from Susan Bratton of Dishylist. 1. Success = Traffic + Conversions (most companies struggle with both!) 2. Copy is great! But your offer your product or service is paramount. This brings Susan to the 4 Realms...
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Jul 27, 2011
No CommentsTXCHANGE Recap: Build Your Brand Before You Build Your Website.
Why do great websites need a great brand first? What can you do to OWN your brand online? How can your website promote your brand? This is exactly what we discussed at our #TXCHANGE Happy Hour, Build Your Brand Before You Build Your Website! For a quick recap, skim our key takeaways below. Or just...
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Jul 12, 2011
2 CommentsDecoding QR Codes: How To Format Data for QR Code Generators
Without question, QR codes play an important role in the current advertising and marketing environment. In fact, a recent smartphone user study conducted by Baltimore’s MGH uncovered several interesting QR code statistics. Among those statistics, we learned that 72% of smartphone users are more likely to recall an advertisement with a QR code. This tells...
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Jul 12, 2011
No CommentsTNI Podcast Series: Diane Wolferding Shares How To Overcome Online Branding Challenges
For this TNI Podcast, we interviewed Diane Wolferding of The Community Council of St. Charles County and the Metro St. Louis Cinderella Project. Diane works actively with the Cinderella Project to collect, sell and give away new and gently used prom dresses each Spring. The Metro St. Louis Cinderella Project experienced great success in their...
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Jun 20, 2011
1 CommentUnderstanding Your Buzz: A Comparison of Social Media Monitoring Tools
Social media is a powerful element of the modern business environment. Social media savvy consumers strongly impact a brand’s identity and its success. Social Media Monitoring Tools track keywords on these networks and aggregate the data into useful reports. Social monitoring reports can identify a brand’s popular social networks, influential users, keywords and consumer sentiment....
