Archive: Web Marketing
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Jan 09, 2013
No CommentsSimple Regular Expression ZIP Code Validation
In a previous post we explained simple regular expression phone number validation; in this post, we will go over regular expression ZIP code validation. Online forms are becoming more and more common on all types of websites for gathering information about website users. For shipping forms, billing forms and other types of contact forms, the...
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Dec 28, 2012
No CommentsWeb Design for the Visually Impaired
Of course you want your website to engage its audience, but what if some of your audience members are color-blind or completely blind? Color-blind individuals inherit partial or total impairment in seeing colors. This affects about eight percent of the population, most of them being males. Color-blind individuals need contrast in color and blind web...
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Dec 21, 2012
No CommentsUsing the Custom Audience Feature to Drive Facebook Likes
In October, Facebook launched a new feature called Custom Audiences, which allows you to target Facebook ads directly to people on your email list (you can also target users via phone numbers or Facebook user ID’s if you have that information). This gives marketers a lot of different opportunities to hone in on certain segments...
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Dec 17, 2012
No CommentsThree Reasons to Use Wanelo for Your Ecommerce Business
Wanelo (wah-nee-lo) is a social sharing site for products; think of it as an online catalog from an unlimited number of stores organized by users themselves. Wanelo gets its name from the terms “Want, Need, Love,” which is fitting for the way items can be categorized. The site focuses on ecommerce by combining the design...
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Nov 21, 2012
No CommentsEvaluating Your Holiday Ecommerce Strategy: Making Your List and Checking it Twice
If you have an ecommerce site that sells seasonal merchandise, you are likely in full swing with your holiday sales push. Whether it is through targeted email marketing, seasonal coupon codes, holiday pay per click campaigns or other online offers, as the holidays quickly approach, online marketers prepare for the hustle and bustle of the...
