Archive: Web Marketing
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Oct 18, 2011
1 CommentTNI Podcast Series: Natalie Vasilyev Talks About Local and Mobile SEO Strategies
For this TNI Podcast, we interviewed Natalie Vasilyev of The Net Impact team. In September 2011, Natalie joined The Net Impact to lead the web marketing department. Natalie will discuss local search marketing, mobile search, directory listings and geo-targeted and geo-modified campaigns. Fascinated about local, mobile and social SEO strategies? Website: www.thenetimpact.com Watch the full...
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Oct 13, 2011
No CommentsHow to Maximize Email Deliverability
While major advances have been made in social media, search, and mobile marketing, Email Marketing remains a highly effective tool for the modern marketer. Opt-in email marketing campaigns allow direct, informative communication with clients and prospects. But often legitimate communications get blocked by spam filters, preventing users from seeing the newsletters, announcements, and deals they...
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Sep 29, 2011
No CommentsTXCHANGE Recap: Social Marketing with Famous Footwear
Social media offers unique opportunities and challenges for an enterprise-level brand. At our September TXCHANGE Happy Hour event Laura Stude, of Brown Shoe, discussed strategies and campaigns she uses leading the social media efforts for Famous Footwear. Read our five major takeaways from the event below. For video of Laura’s presentation, head to September’s TXCHANGE...
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Sep 22, 2011
No CommentsFive Ways to Build a Multicultural Web Presence
Content on the web is not governed by its producers but rather its users. In the meritocracy of the global internet a narrow cultural focus significantly reduces the effectiveness of the content. Recently The Net Impact president, Steve Thomas, addressed the St. Louis chapter of the National Hispanic Professionals Organization. As the keynote speaker,...
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Sep 01, 2011
No CommentsHow To Simplify User Experience with Web Page Updates for Google Panda 2.0
User experience is a big part of Google’s new search algorithm, Google Panda, released in early 2011. User experience encompasses a vast array of factors such as information architecture, intuitive linking and anchor naming conventions, navigation design, logical keyword targeting, customer centered thinking (as opposed to IT or tech team centered thinking) and much more....
