Archive: Web Strategy
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May 16, 2013
No CommentsGoogle Penguin Update 2013: Strategies to Help You Prepare
While we can’t predict what the new Google Penguin update is going to bring, we can provide some helpful tools and strategies to keep your website afloat. The first Penguin update rolled out in April 2012 and a lot of sites saw a decrease in rankings. Matt Cutts recently said that the Penguin 2.0 update...
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May 01, 2013
No CommentsWhat You Need to Know About Google’s New Universal Analytics
Universal Analytics is Google’s new version of Analytics and is set to change how we track and understand our users. It is still in beta but is now available to...
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Apr 04, 2013
1 CommentIt Pays to “Check In”
The classic saying goes “It is better to give than to receive.” Agreed. This also proves true in the social media world. Today, establishments are more inviting than customers sometimes realize when it comes to offering deals, all thanks to two powerful words: Check In. “Checking in” on a Smartphone is becoming more and more...
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Mar 22, 2013
No CommentsFive (More) Free SEO Tools
This is a follow-up to my previous post about free tools…there so many helpful SEO and marketing tools out there that I couldn’t just choose five! So, check out five more essential SEO tools that you should be using to manage your website: 1. Xenu’s Link Sleuth This downloadable software will is best known for...
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Mar 14, 2013
No CommentsThe Net Impact Hosts Google Agency Event
The Net Impact has always felt honored to be a Google Engage Agency, as it means we have been selected by Google as a partner in collaboration. Through the program we get many perks, such as access to new studies, marketing insights, and industry research. For example, we can actually pull case studies and benchmarking...
