Archive: Web Strategy
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Feb 03, 2012
No CommentsTNI Trend List: Does Google+ Work for Businesses?, “Web Second” Design
The Net Impact Trend List is a weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on. Worth a Look This week we were reminded to choose our tweets with care. While many know employers and other entities can easily monitor...
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Jan 30, 2012
No CommentsTXCHANGE Recap: Event Marketing and Online Event Integration
“Las Vegas built the expo industry, and the expo industry built Las Vegas”, said Russell Kroeker of Reveal Exhibits, a 20-year tradeshow veteran and keynote speaker for our latest TXCHANGE program, Event Marketing and Online Event Integration. Here are our major takeaways from Russell’s presentation covering economics of the Expo Industry, technology integration in tradeshow...
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Jan 30, 2012
No CommentsThe Other Search Engines
As we dive into the “other” search engines, let’s start out with a few statistics. According to a 2011 study from Net Market Share, 76% of the website population participates in pay per click programs to drive traffic to their sites. Within those sites, 43% commerce sites, 18% corporate sites, 10% content sites and 29%...
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Jan 13, 2012
No CommentsIt’s All “rel” Ative: The Net Impact Explains Rel= Tags for SEO
Let’s start this post with a minor clarification. The relevance attribute or “rel” tag basically defines the relationship between the current document and a linked document. For example, say I have two html pages, cookies.html and milk.html. I decide to link the cookies.html page to the milk.html page, hence fulfilling the current document and linked...
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Jan 12, 2012
No CommentsGoogle Real-Time: The Web Doesn’t Wait- Why Should You?
Google Analytics is a great tool for businesses to get an in-depth behind the scenes look at what’s happening with their website. If you haven’t gotten a chance to see the latest Google Analytics tool, Real-Time, there’s no time like the present. Through Google Real-Time it is now possible to monitor activity as it happens....
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Jan 05, 2012
No CommentsQuick Tips: How To User Test A Website
User testing is vital if a website is to function properly over various browsers. In fact, good web developers and web designers constantly test for basic functionality issues. Why? Well, the sooner we can recognize and identify problems, the sooner they can get fixed. Functionality The last thing a user wants to come across when...
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Dec 12, 2011
No CommentsHow to Use Google+ for Business
Did you know: sites with a Google plus button generate 3.5x more traffic than websites without a Google plus button? Google plus is the latest social media innovation for staying connected. Currently Google plus has 40 million users. Users spend their time connecting in multiple ways; Circles, Hangouts and Games. Google plus makes it easy...
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Dec 08, 2011
No CommentsGoogle Plus and Facebook: Battle of the Pages
According to Jeff Bullas’ social media infographic, there are 206.2 million internet users in the U.S. Out of those Internet users, 71.2% use Facebook and just under 13% use Google Plus. Google Plus brand pages seem to be relatively similar to Facebook pages. They allow businesses to get involved with their customers and potential customers...
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Nov 28, 2011
No CommentsTNI Trend List: E-commerce Holiday Shopping, SEO for Pinterest
The Net Impact Trend List is a weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on. Worth a Look “Black Friday” may always be the largest shopping holiday of the year, but the channels in which consumers shop is ever-changing....
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Nov 10, 2011
No CommentsKindle Fire: What Its New Browser Means for Web Developers and Web Marketers
What is Amazon Silk? Amazon’s Silk Browser is a new kind of web browser that uses dynamic split browsing. The idea of a split browser is to aid the process of loading a webpage. Silk is designed to decrease the amount of time it takes to load content on a page by tapping into Amazon’s...
