Archive: Web Strategy
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May 10, 2012
2 CommentsFooters: The Simple Statement That Google Penguin Makes
In just a few days, Google has made one principle evidently clear through the launch of the new Google Penguin algorithm update. At The Net Impact, we think it’s a control thing. And Then Google Said “Let There Be Penguin” It seems that Google created the Penguin update to address several practices in search engine...
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May 03, 2012
No CommentsSimple CSS: Custom Highlighted Text
Here’s a quick little “How-To” that adds a nice little touch to a webpage or website design. It allows you to change the colors of user highlighted text using CSS3. To test it out highlight the text below: This is Red | This is Orange | This is Green | This is Blue NOTE: This...
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Apr 26, 2012
No CommentsAudience-Based Communications: April TXCHANGE Recap
It’s easy for businesses to lose sight of their “essential audiences” and focus on the messages they want. But as Denise Bentele and her team of experts from Common Ground PR explained at our latest TXCHANGE event, company messaging must appeal to the needs of the intended audience to truly make an impact. Know Your...
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Apr 18, 2012
No CommentsLatest Google Algorithm Change Revealed
Latest Google Algorithm Change Revealed It is not common for Google to release any information on their upcoming algorithm changes before they go live; in fact Matt Cutts did just that during his SXSW panel in March. Cutts explained that Google will update their algorithm to target websites over doing their SEO and penalize...
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Apr 13, 2012
No CommentsIntegrated Online Marketing Campaigns: April Fool’s Day
Integrated Online Marketing Campaigns: April Fool’s Day Timely, integrated marketing campaigns are effective ways to boost brand engagement and excitement. E-mail marketing, social media channels, fresh website content and video marketing can generate dramatic results. And now with April Fool’s representing something of an unofficial internet holiday, The Net Impact marketing and web design teams...
