Archive: Web Strategy
-
Aug 30, 2010
3 CommentsTNI’s Marketing Team Returns from SES San Francisco
The Net Impact’s Internet Marketing team attended the leading search and social marketing event, Search Engine Strategies San Francisco on August 16th-19th. A part of Connected Marketing Week, the West Coast SES Conference and Expo moved from San Jose back to its roots in San Francisco. SES attracts thousands of Internet marketing professionals who attend...
-
Aug 05, 2010
1 CommentAmplify Your City’s Marketing Strategy with Social Media and Web 2.0
Cities need to do whatever they can to communicate with their public, and that means going where their community goes. In this day and age that place is online. In an era in which governments need to be more responsive and accountable to the needs of the public, social media marketing can help governments accomplish...
-
Jul 19, 2010
3 CommentsInfuse your Event Marketing Strategy with Social Media
Looking to use new tools to more effectively get the word out on your next event? Whether you are marketing at a trade show, regional conference or an informal “tweet up”, an important part of many companies’ marketing strategy is event marketing, which focuses on face-to-face interaction by attending, sponsoring, exhibiting or speaking at tradeshows,...
-
Jul 02, 2010
7 CommentsLink Building – an Important Part of Your Internet Marketing Strategy
The goal of search engine optimization is to show the search engines that your website is important. The single most important thing you can do to (after implementing basic SEO on your website) is to get quality links to your website’s link on other sites to generate increased traffic. In order for your website’s organic...
-
Jun 18, 2010
2 CommentsWho Made the Assist to Your Website Conversion?
With the hype of the 2010 World Cup in full gear, here is an analogy of how the steps to scoring a goal in a soccer game are similar to making a visitor react a desired way on your website. When it comes to soccer, the goal of the game sounds pretty simple– you need to...
