Archive: Web Strategy
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Nov 09, 2011
No CommentsSocial IRL Recap: Relationships and Brand Building in a Social Media Age
Social Media consulting and advocacy group Social IRL (Social: In Real Life) recently hosted an all day workshop in St. Louis on social media strategies, tools, and tactics. Pat Niday from The Net Impact marketing team attended the event along with many other social media strategists from businesses and agencies in the St. Louis community....
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Oct 24, 2011
1 CommentTNI TXCHANGE Local Search Event Broadcasting Live Tomorrow Night
The Net Impact is excited to announce that our TXCHANGE Happy Hour Events will now be available via internet. The Net Impact is using its new live stream feature for the first time tomorrow, Tuesday, October 25th at 6:00pm, central time, at the October Happy Hour Event. Find the keys to local web marketing and...
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Oct 21, 2011
1 CommentQuick Response Codes: Unique Uses for QR Codes
Did you know quick response (QR) codes aren’t only black and white? You can create fun images and colors to make them more exciting. Technology is shaping our world in creative ways. And QR codes are one of the many forms of technology used to create buzz in the marketing world (see How To Format...
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Oct 18, 2011
2 CommentsLocal Search: Get Your Business Noticed
“Nearly 2 million listings on Google have been claimed by business owners on Google Places- which still represents only about 15% of small businesses. These Places Pages are viewed millions of times each day.” (ezlocal.com/blog) It’s important to know what local search can do for your business. Local search allows users to submit their geographical...
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Oct 18, 2011
1 CommentTNI Podcast Series: Natalie Vasilyev Talks About Local and Mobile SEO Strategies
For this TNI Podcast, we interviewed Natalie Vasilyev of The Net Impact team. In September 2011, Natalie joined The Net Impact to lead the web marketing department. Natalie will discuss local search marketing, mobile search, directory listings and geo-targeted and geo-modified campaigns. Fascinated about local, mobile and social SEO strategies? Website: www.thenetimpact.com Watch the full...
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Oct 13, 2011
No CommentsHow to Maximize Email Deliverability
While major advances have been made in social media, search, and mobile marketing, Email Marketing remains a highly effective tool for the modern marketer. Opt-in email marketing campaigns allow direct, informative communication with clients and prospects. But often legitimate communications get blocked by spam filters, preventing users from seeing the newsletters, announcements, and deals they...
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Sep 29, 2011
No CommentsTXCHANGE Recap: Social Marketing with Famous Footwear
Social media offers unique opportunities and challenges for an enterprise-level brand. At our September TXCHANGE Happy Hour event Laura Stude, of Brown Shoe, discussed strategies and campaigns she uses leading the social media efforts for Famous Footwear. Read our five major takeaways from the event below. For video of Laura’s presentation, head to September’s TXCHANGE...
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Sep 22, 2011
No CommentsFive Ways to Build a Multicultural Web Presence
Content on the web is not governed by its producers but rather its users. In the meritocracy of the global internet a narrow cultural focus significantly reduces the effectiveness of the content. Recently The Net Impact president, Steve Thomas, addressed the St. Louis chapter of the National Hispanic Professionals Organization. As the keynote speaker,...
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Sep 14, 2011
No CommentsNew ICANN Domains: Is Your URL A Registered Trademark?
In June 2010, ICANN OK’d the creation of an Internet domain for adult websites. As of September 7, 2011, registration is open for existing adult entertainment industry companies and for those companies hoping to block the .xxx domain which uses their .com (or other type of) domain root (i.e. Disney probably does not want Disney.xxx). ...
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Sep 01, 2011
No CommentsHow To Simplify User Experience with Web Page Updates for Google Panda 2.0
User experience is a big part of Google’s new search algorithm, Google Panda, released in early 2011. User experience encompasses a vast array of factors such as information architecture, intuitive linking and anchor naming conventions, navigation design, logical keyword targeting, customer centered thinking (as opposed to IT or tech team centered thinking) and much more....
