Archive: Web Strategy
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Apr 18, 2012
No CommentsLatest Google Algorithm Change Revealed
Latest Google Algorithm Change Revealed It is not common for Google to release any information on their upcoming algorithm changes before they go live; in fact Matt Cutts did just that during his SXSW panel in March. Cutts explained that Google will update their algorithm to target websites over doing their SEO and penalize...
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Apr 13, 2012
No CommentsIntegrated Online Marketing Campaigns: April Fool’s Day
Integrated Online Marketing Campaigns: April Fool’s Day Timely, integrated marketing campaigns are effective ways to boost brand engagement and excitement. E-mail marketing, social media channels, fresh website content and video marketing can generate dramatic results. And now with April Fool’s representing something of an unofficial internet holiday, The Net Impact marketing and web design teams...
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Apr 12, 2012
No CommentsWhy Mark Zuckerberg Seals the Deal to Acquire Instagram for Facebook
Instagram launched its iOS application in October of 2010 and as of this past week, it is now available for Android. This is the first time Facebook has acquired a product or company like Instagram, the company services an extensive community of photo lovers and photographers and already has a large fan base. Founder and...
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Apr 04, 2012
No CommentsSocial Monitoring: More than Reputation Management
Social media for business is as much of a trend as blue jeans, rock ‘n’ roll and that new thing called the Internet. So let’s discuss why good digital strategy should include a plan to monitor all of these social channels. Many misuse social monitoring to listen to conversation surrounding their brand and their brand...
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Mar 30, 2012
No CommentsAutomatic Updates to Google Places Listings
At this point, we all know the importance of claiming your business listing on Google Places and making sure your listing is updated and the information is consistent with other local listings. This can help improve your visibility in local search, drive traffic to your website, and give you control of your business information, hours,...
