Archive: Web Strategy
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: SEO Is Short For “User-Centered Design”
From the 2012 SMX (Search Marketing Expo) SEO. S is user, E is centered, O is design. Ok so it doesn’t quite line up that easily, but the point is that SEO of the future references the user, not the search engine algorithm (even though it still has to reference the search engine algorithm). To...
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: A Perfect Landing Page Drives Business
From the 2012 SMX (Search Marketing Expo) Many presentations pose significant questions when it comes to websites and their efficiency. Carlos Del Rio, Scott Brinker and Jason Nazar spoke on how to perfect your landing page in their presentation titled “Optimizing Your PPC Landing Page”. The landing page of your website is the first thing...
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Jun 06, 2012
No CommentsSMX 2012 Recap Post: Surviving Personalization with Google and Bing
From the 2012 SMX (Search Marketing Expo) Marty Weintraub CEO of aimClear® and Danny Sullivan Editor and Chief of Search Engine Land discussed how search engine personalization might impact SERP results for individuals. In other words, what I see for a specific keyword and what you see for a specific might differ depending on the...
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May 18, 2012
No CommentsWeb Analytics in 2012: Many Companies Not Fully Committed
The Net Impact tracks website analytics along with many other companies to provide perspective on how to improve SEO (Search Engine Optimization), web rankings and other business practices. In Q1 of 2012, The Net Impact conducted a small survey among small to medium sized businesses to gain further insight on planned web analytics usage for...
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May 17, 2012
No CommentsThe Google Monopoly: Dangerous Domination?
Since Google released Penguin, the latest algorithm update targeting black hat linking actions, there has been a lot of talk about the consequences bad links have on websites. Per Google, if you have a lot of bad inbound links to your website or your inbound links have unnatural patterns, you will be penalized by Penguin. ...
