January 31st, 2008 by Seth Trachtman
We looked at Zen Cart before as a nice, open source shopping cart. However, there are still plenty of other options if you have specialized products or are looking for something cheap with an easy-to-use interfaace.
The Shopping Cart Alternatives
There are plenty of monthly services that you can use for your shopping cart that may also […]
January 25th, 2008 by Seth Trachtman
For any web site making money through advertising revenue, the creation and deployment of a media kit is an extremely important process. The media kit for web sites is an informative guide to advertising on a web site, often including advertisement prices, banner locations and available advertising space.
The creation of the media kit can be […]
January 25th, 2008 by Seth Trachtman
One of the misnomers in e-commerce is that your store needs a shopping cart. Sure, a store like Amazon.com or Buy.com with a huge, unmanageable inventory does need a shopping cart system, but a shopping cart could be a waste of time for simpler stores.
If you are selling a few individual products and don’t offer […]
January 16th, 2008 by Seth Trachtman
Aside from offering advertising, affiliate programs are an excellent way to make money on your web site without producing or selling a product of your own. Before going any further, let’s clarify the definition of an affiliate program in this context.
“Affiliate marketing is a web-based marketing practice in which a business rewards one or […]
January 11th, 2008 by Seth Trachtman
Not mentioned in the previous “free stuff” blog was the contest strategy. Free contests are very similar to the aforementioned free strategies in purpose, and for some products there is more upside with drawing attention to your product and collecting potentially valuable customer information.
Artistic Sensations, an e-commerce toy and gift store, is an excellent existing example of […]
January 8th, 2008 by Seth Trachtman
In the past, we have discussed the strategy of giving away items such as e-books and other products to attract visitors. That strategy seems easy enough for an established web site to get their visitors’ mouths watering, but there is a real Catch-22 for upstart web sites.
If you don’t have any visitors already, how do […]
January 4th, 2008 by Seth Trachtman
Online stores that don’t want to deal with their own credit card processing always have a dilemma. There are many options for payment processing, including online store platforms, checkout vendors and simply processing the credit card orders yourself. Two of the most popular options for online credit card processing are Google Checkout and Paypal. Paypal has […]
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