Posts Tagged: blog post

• Aug 16, 2011

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  Susan Bratton Search Engine Strategy (SES) Keynote: Persuasion

  What triggers conversion? How does neuropsychology impact your marketing and communication efforts?  Key points from the SES opening keynote from Susan Bratton of Dishylist. 1. Success = Traffic + Conversions (most companies struggle with both!) 2. Copy is great! But your offer your product or service is paramount. This brings Susan to the 4 Realms...