Posts Tagged: Google
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Jan 30, 2012
No CommentsThe Other Search Engines
As we dive into the “other” search engines, let’s start out with a few statistics. According to a 2011 study from Net Market Share, 76% of the website population participates in pay per click programs to drive traffic to their sites. Within those sites, 43% commerce sites, 18% corporate sites, 10% content sites and 29%...
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Dec 12, 2011
No CommentsHow to Use Google+ for Business
Did you know: sites with a Google plus button generate 3.5x more traffic than websites without a Google plus button? Google plus is the latest social media innovation for staying connected. Currently Google plus has 40 million users. Users spend their time connecting in multiple ways; Circles, Hangouts and Games. Google plus makes it easy...
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Nov 10, 2011
No CommentsTNI Trend List: Google+ Brand Pages, Adobe Ends Mobile Flash
The Net Impact Trend List is a weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on. Worth a Look Google+ shook up the social media world again this week as it launched brand pages on the social network. Interest in...
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Aug 25, 2011
No CommentsTNI Trend List: Steve Jobs Resigns, Google Panda Challenges
The Net Impact Trend List is a semi-weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on. Worth a Look Of course, the major news in the tech industry today is the resignation of Steve Jobs as CEO of Apple. While...
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Aug 16, 2011
No CommentsSusan Bratton Search Engine Strategy (SES) Keynote: Persuasion
What triggers conversion? How does neuropsychology impact your marketing and communication efforts? Key points from the SES opening keynote from Susan Bratton of Dishylist. 1. Success = Traffic + Conversions (most companies struggle with both!) 2. Copy is great! But your offer your product or service is paramount. This brings Susan to the 4 Realms...
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Jul 12, 2011
2 CommentsDecoding QR Codes: How To Format Data for QR Code Generators
Without question, QR codes play an important role in the current advertising and marketing environment. In fact, a recent smartphone user study conducted by Baltimore’s MGH uncovered several interesting QR code statistics. Among those statistics, we learned that 72% of smartphone users are more likely to recall an advertisement with a QR code. This tells...
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Jul 07, 2011
1 CommentGoogle Plus and Google’s Unofficial Product Launch History
If Google’s product launch history were a wave (no pun intended), this is what it would look like. Google Plus is Google’s latest social network that, according to Mashable, “turns all of Google into one giant social network”. But we’ve got a big question. Is Google Plus just going to be a repeat of Google...
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Sep 09, 2010
1 CommentGoogle Instant … A Google-Defined Alphabet Soup?
E is for EBay, G is for Google … Google’s never-ending mission to continuously improve overall user experience and increase search result speed, has resulted in Wednesday’s launch of Google Instant, a faster than the speed of typing game-changer for online search engines. Your enter key is all but useless when using the new search...
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Feb 10, 2010
2 CommentsIs Google in ‘Search’ of a Marketing Strategy?
Touchdown Google! If you watched the Super Bowl Sunday night, you saw at least two ground-breaking events: Of course, the New Orleans Saints took home their first Superbowl Trophy, and the Search Engine Giant, Google, stepped into the world of traditional advertising. Over the past decade, more often than not, the Super Bowl commercials have...
